Technological progress among many other advances means the ability to generate and store a lot of data. This data can be of crucial importance for companies nowa- days. It requires the ability to store, process and analyze quantitative data, which constitutes the ground for shaping business strategies.
Therefore, this course aims to provide enough basis for the adequate data explora- tion, including multivariate analysis of data on which to base the knowledge from simple models to more complex once. This will be done not only from a theoretical point of view, but with primary focus on practical implementations.
After completing the course the student will have sufficient knowledge to design a commercial research, collect and record the data, select necessary methods of the data analysis (both primary and secondary), and to draw relevant conclusions and translate them into practical managerial implications.
18 / 6 / 2018 - Room 9.1.12 - 14.00 to 18.00 h.
19 / 6 / 2018 - Room 9.1.13 - 14.00 to 18.00 h.
20 / 6 / 2018 - Room 9.1.12 - 14.00 to 18.00 h.
21 / 6 / 2018 - Room 9.1.12 - 14.00 to 18.00 h.
22 / 6 / 2018 - Room 9.1.12 - 14.00 to 18.00 h.
Professor
is an Assistant Professor of Marketing and Consu- mer Behavior at the Department of Business Administration at Carlos III University of Madrid.
is an Assistant Professor of Marketing and Consu- mer Behavior at the Department of Business Administration at Carlos III University of Madrid.
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