Technological progress among many other advances means the ability to
generate and store a lot of data. This data can be of crucial importance
for companies nowadays. It requires the ability to store, process and
analyze quantitative data, which constitutes the ground for shaping
business strategies.
Therefore, this course aims to provide
enough basis for the adequate data exploration, including multivariate
analysis of data on which to base the knowledge from simple models to
more complex once. This will be done not only from a theoretical point
of view, but with primary focus on practical implementations.
After
completing the course the student will have sufficient knowledge to
design a commercial research, collect and record the data, select
necessary methods of the data analysis (both primary and secondary), and
to draw relevant conclusions and translate them into practical
managerial implications.
At the end of the course those students who participated during the period of the course will receive an official certificate by the INDEM Center for Business Research.
Si no se obtuviera
el quórum mínimo para la celebración del curso, la universidad procedería al reembolso
de la cantidad pagada del curso.
Professor