JOSE M. VIDAL-SANZ
e-mail
email:
jvidal@emp.uc3m.es
telefono
address / office:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 6.0.50
telefono
phone / fax:
(34) 91 624 86 42 / (34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

JOSE M. VIDAL-SANZ

Professor of Marketing

Education

  • Licentiate in Economics (5 years degree, equivalent to BSc+MSc), specialized in Quantitative Economics; University Complutense, Madrid.
  • PhD in Economics (including 2 years research MSc, specialized in Econometric Theory); former department of Statistics and Econometrics, University Carlos III of Madrid (UC3M).
  •  Post-doc. researcher, (Marie Curie fellow, 2 years), department of Economics, London School of Economics (LSE). 
  • Marie Curie Career Integration grant, Business Department, UC3M.

Research interests

Marketing and Business Analytics,  Statistics and Econometric Theory, Management Science,  Quantitative Economics.

Selected publications


BOOKS

Listed by BookAuthority as one of best marketing research books of all times


ARTICLES


Jose M. Vidal-Sanz is full Professor of Marketing and Markets Research, specialized in analytic modelling and quantitative research methods. He is an interdisciplinary researcher, who started his career working on statistics' methodology and econometric theory, later consiering topics in computational economics, management science, and numerical methods. His research in marketing has dealt with problems such as marketing mix optimization, marketing dynamic planning and CRM, optimal experimental design for conjoint analyisis, or predicting consumer behavior using machine learning. He is one of the coauthors of the marketing simulation business game QUANTUMJose has been vicedean of business degree at University Carlos III. He has been also visiting professor at Universidad de Alicante  (Spain), visiting professor at the Columbia University in the city of New York, and he is a life-member of the Clare Hall College in the University of Cambridge.

Mathematical curiosities: Erdös number = 5; Mathematical Genalogy (here); zbMath (here); Mathematical Reviews (here)

ORCID: https://orcid.org/0000-0003-3750-546X


BOOKS:


ARTICLES

https://ideas.repec.org/e/pvi59.html

https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=605234