From research institutes Carlos III University of Madrid: The Institute of Technological Development and Innovation Promotion "Pedro Juan de Lastanosa" and the Institute for Management Development (INDEM), we present our studies on monitoring and analysis of major car brands on social networks.
These studies, results of joint research and development institutes both managers and their teams effort, are the result of over three years of research. Big Data techniques and marketing have enabled the development of a very advanced monitoring tool and accurate which have been analyzed millions of data and drawn conclusions, and develop a ranking based on relevant metrics of digital marketing.
Ranking brands cars on Twitter UC3M
Place and time of celebration
Day February 17 at Puerta de Toledo Campus
CHANGING ROOM: 1.A.04 !!!
Ronda de Toledo, 1
Hours: 10:00 a.m. to 1:00 p.m.
Please confirm attendance: firstname.lastname@example.org
Conference aimed at Directors of Marketing, Digital Marketing and Communication Directors