BUSINESS UC3M

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Alicia Barroso

Associate Professor of Marketing

Education

PhD in Economics, CEMFI and UNED, Spain, 2009

Visiting: Harvard University, USA, 2008

MSc in Economics and Finance, CEMFI, Spain, 2004

BA in Economics, Universidad Complutense de Madrid, Spain, 2001

Research Interests

Product strategies and performance. Diversification. Strategies in contexts characterized by product proliferation.

Selected publications

Barroso, A., Giarratana, M.S. & Pasquini, M.: “Product portfolio performance in new foreign markets: The EU trademark dual system”, Research Policy vol. 48 (1), 2019, 11–2.

Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: “Crowding, Satiation and Saturation: The Days of Television Series’ Lives“, Strategic Management Journal vol. 37 (3), 2016, 565–585.

Barroso, A. & Giarratana, M.: “Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity”, Strategic Management Journal vol. 34 (12), 2013, 1435–1452.

Barroso, A. & Llobet, G.: “Advertising and Consumer Awareness of New Differentiated Products”, Journal of Marketing Research vol. 49 (6), 2012, 773-792.

Alicia Barroso is a Full Professor in the Department of Business Economics and Co-Director of the Master's in Marketing program at the Universidad Carlos III de Madrid.


She holds a PhD in Economics from the Center for Monetary and Financial Studies (CEMFI) and the National University of Distance Education (UNED), a master's degree in Economics and Finance from CEMFI, and a bachelor's degree in Economics with a specialization in quantitative economics from the Complutense University of Madrid. Alicia has conducted research stays at Harvard University, Duke University, and Bocconi University.


Her areas of interest are product strategies (diversification) in contexts characterized by product proliferation.

Barroso, A., Giarratana, M.S. & Pasquini, M.: “Product portfolio performance in new foreign markets: The EU trademark dual system”, Research Policy vol. 48 (1), 2019, 11–2.

Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: "Crowding, Satiation and Saturation: The Days of Television Series' Lives", Strategic Management Journal vol. 37 (3), 2016, 565–585.

Barroso, A. & Giarratana, M.: “Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity”, Strategic Management Journal vol. 34 (12), 2013, 1435–1452.

Barroso, A., Barcos, L., Surroca, J. & Tribó, J.A.: “Corporate Social Responsibility and Inventory Policy”, International Journal of Production Economic vol. 143 (2), 2013, 580-588

Barroso, A. & Llobet, G.: “Advertising and Consumer Awareness of New Differentiated Products”, Journal of Marketing Research vol. 49 (6), 2012, 773-792.

Peña, J.I , Mayoral, S. and Rodríguez, R. “Cannibalization, depredation, and market remuneration of power plants”, Energy Policy, 2022

Peña, J.I and Rodríguez, R. " Market Makers and Liquidity Premium in Electricity Futures Markets (2022). The energy Journal, 43 (2)

Peña, J.I & Mayoral, S. and Rodríguez, R. “Tail Risk of Electricity Futures” , Energy Economics, 2020

Peña, J.I and Rodríguez, R. "Are EU’s Climate and Energy Package 20-20-20 targets achievable and compatible? Evidence from the impact of renewables on electricity prices " Energy, 183, pages 477-486 , 2019,

Rodríguez, R. and Peña, J.I.: “Default supply auctions in electricity markets: Challenges and proposals”, Energy Policy vol. 122, Noviembre 2018, 142-151

Rodríguez, R., Moreno J.D. & Zambrana, R.: “Management Sub-Advising in the Mutual Fund Industry”, Journal of Financial Economics, vol. 127 (3), Marzo 2018, 567-587

Peña, J.I and Blanco Ivan and Rodríguez, R. “Modelling Electricity Swaps with Stochastic Forward Premium Models” ( 2018), The Energy Journal, vol. 39 (2)

Rodríguez, R. & Peña, I.: "Time-Zero Efficiency of European Power Derivatives Markets”, Energy Policy vol. 95, August 2016, 253-268

Rodríguez, R. & Rubio, G.: “Teaching Quality and Academic Research”, International Review of Economics Education vol. 23, Septiembre 2016, 10-27

Rodríguez, R, Moreno, J.D. & Malagón, J.: “The Idiosyncratic Volatility Anomaly: Corporate Investment or Investor Mispricing?”, Journal of Banking and Finance vol. 60, Noviembre 2015, 224-238

Rodríguez, R. & Nieto, B.: “Corporate stock and bond return correlations and dynamic adjustments of capital structure”, Journal of Business Finance and Accounting vol. 42 (5-6), Junio-Julio 2015, 705–746

Rodríguez, R., Moreno, J.D. & Matallín-Sáez, J.C.: “Why is timing perverse?”, The European Journal of Finance, vol. 21, 2015, 1334-1356

Rodríguez, R., Moreno, J.D. & Malagón, J.: “Time horizon trading and the idiosyncratic risk puzzle”, Quantitative Finance, vol. 15 (2), 2015, 327-343

Rodríguez, R., Moreno, J.D. & Cáceres, E.: “A study on short-selling constraints: total ban versus partial ban”, Applied Economics Letters vol. 22 (2), 2015, 99-103

Rodríguez, R., Moreno, J.D. & Wang, C.:“Accurately Measuring Gold Mutual Fund Performance”, Applied Economics Letters, vol. 21 (4), 2014, 268-271

Rodríguez, R.& Moreno, J.D.: “Optimal Diversification across Mutual Funds”, Applied Financial Economics vol. 23 (2), 2013, 199-203

Rodríguez, R. & Moreno, J.D.: “The value of coskewness in mutual fund performance evaluation”, Journal of Banking & Finance vol. 33, 2009, 1664–1676

Rodríguez, R. & Peña, I.: "On the economic link between asset prices and real activity”, Journal of Business Finance and Accounting vol. 34 (5-6), Junio-Julio 2007, 889-916

Rodríguez, R. & Nieto, B.: “The consumption-wealth and Book-to Market ratios
in a Dynamic asset-pricing context”, Spanish
Economic Review
vol. 9, 2006

Rodríguez, R. & Moreno, J.D.: “Performance Evaluation considering the Coskewness: A Stochastic Discount Factor Framework”, Managerial Finance vol. 32 (4), 2006, 375-392

Rodríguez, R. & Restoy, F.: "Can Fundamentals
Explain Cross-Country Correlations of Asset Returns? ”, Review of World Economics, vol. 142 (3), 2006

Rodríguez, R. & Nieto, B.: “Los
Modelos de Valoración de Activos Condicionales: un Panorama Comparativo
Ilustrado con Datos Españoles” (2005) Investigaciones Económicas, vol. 29 (1), 2004

Rodríguez, R., Restoy, F. & Oeña, I.: “Can Output Explain the
Predictability and Volatility of Stock Returns?”, Journal of International Money and Finance vol. 21 (2), Abril 2002, 163-182

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