Automobile brands in social networks: study and ranking


Automobile brands in social networks: study and ranking

 From research institutes Carlos III University of Madrid: The Institute of Technological Development and Innovation Promotion "Pedro Juan de Lastanosa" and the Institute for Management Development (INDEM), we present our studies on monitoring and analysis of major car brands on social networks.

These studies, results of joint research and development institutes both managers and their teams effort, are the result of over three years of research. Big Data techniques and marketing have enabled the development of a very advanced monitoring tool and accurate which have been analyzed millions of data and drawn conclusions, and develop a ranking based on relevant metrics of digital marketing.

Press release

Press release

Ranking brands cars on Twitter UC3M


02_Study and impact

03_Big Data

04_Methodology and development

05_BC jobs

Place and time of celebration

Day February 17 at Puerta de Toledo Campus


Ronda de Toledo, 1

28005 Madrid

Hours: 10:00 a.m. to 1:00 p.m.

Directions to Campus Puerta de Toledo



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 Conference aimed at Directors of Marketing, Digital Marketing and Communication Directors