{"id":5444,"date":"2025-04-24T15:24:26","date_gmt":"2025-04-24T13:24:26","guid":{"rendered":"https:\/\/indem.uc3m.es\/members\/alicia-barroso\/"},"modified":"2026-10-01T17:51:03","modified_gmt":"2026-10-01T15:51:03","slug":"alicia-barroso","status":"publish","type":"members","link":"https:\/\/indem.uc3m.es\/en\/members\/alicia-barroso\/","title":{"rendered":"Alicia Barroso"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1103\" height=\"1103\" src=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448749249.png\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:alicia.barroso@uc3m.es\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\tEmail: alicia.barroso@uc3m.es<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tAddress \/ office: C\/ Madrid, 126 &#8211; 28903 Getafe (Madrid) Spain \/ 7.0.47\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tPhone \/ fax: (34) 91 624 86 87\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\"><br \/>\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n<h2>Education<\/h2>\n<p>PhD in Economics, CEMFI and UNED, Spain, 2009 <\/p>\n<p>Visiting: Harvard University, USA, 2008 <\/p>\n<p>MSc in Economics and Finance, CEMFI, Spain, 2004<\/p>\n<p>BA in Economics, Universidad Complutense de Madrid, Spain, 2001<\/p>\n<h2>Research Interests<\/h2>\n<p>Product strategies and performance. Diversification. Strategies in contexts characterized by product proliferation.   <\/p>\n<h2>Selected publications<\/h2>\n<p>Barroso, A., Giarratana, M.S. &amp; Pasquini, M.: \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0048733318301781\" target=\"_blank\" rel=\"noopener\">Product portfolio performance in new foreign markets: The EU trademark dual system<\/a>\u201d, Research Policy vol. 48 (1), 2019, 11\u20132.<\/p>\n<p>Barroso, A., Giarratana, M., Reis, S. &amp; Sorenson, O.: &#8220;<a href=\"https:\/\/www.researchgate.net\/publication\/267812402_Crowding_Satiation_And_SaturationThe_Days_Of_Television_Series&amp;apos;_Lives\" target=\"_blank\" rel=\"noopener\">Crowding, Satiation and Saturation: The Days of Television Series&#8217; Lives<\/a>&#8220;, Strategic Management Journal vol. 37 (3), 2016, 565\u2013585.<\/p>\n<p>Barroso, A. &amp; Giarratana, M.: \u201c<a href=\"https:\/\/www.jstor.org\/stable\/24037222?seq=1#metadata_info_tab_contents\" target=\"_blank\" rel=\"noopener\">Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity<\/a>\u201d, Strategic Management Journal vol. 34 (12), 2013, 1435\u20131452.<\/p>\n<\/p>\n<p>Barroso, A. &amp; Llobet, G.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/285607339_Advertising_and_Consumer_Awareness_of_New_Differentiated_Products\" target=\"_blank\" rel=\"noopener\">Advertising and Consumer Awareness of New Differentiated Products<\/a>\u201d, Journal of Marketing Research vol. 49 (6), 2012, 773-792.<\/p>\n<p>\t\t\t\t\t\t\t\t\tBiograf\u00eda<\/p>\n<p>Alicia Barroso is a Full Professor in the Department of Business Economics and Co-Director of the Master&#8217;s in Marketing program at the Universidad Carlos III de Madrid.<\/p>\n<p>She holds a PhD in Economics from the Center for Monetary and Financial Studies (CEMFI) and the National University of Distance Education (UNED), a master&#8217;s degree in Economics and Finance from CEMFI, and a bachelor&#8217;s degree in Economics with a specialization in quantitative economics from the Complutense University of Madrid. Alicia has conducted research stays at Harvard University, Duke University, and Bocconi University. <\/p>\n<p>Her areas of interest are product strategies (diversification) in contexts characterized by product proliferation.<\/p>\n<p>\t\t\t\t\t\t\t\t\tPublications<\/p>\n<p>Barroso, A., Giarratana, M.S. &amp; Pasquini, M.: \u201cProduct portfolio performance in new foreign markets: The EU trademark dual system\u201d, Research Policy vol. 48 (1), 2019, 11\u20132.<\/p>\n<p>Barroso, A., Giarratana, M., Reis, S. &amp; Sorenson, O.: &#8220;Crowding, Satiation and Saturation: The Days of Television Series&#8217; Lives&#8221;, Strategic Management Journal vol. 37 (3), 2016, 565\u2013585.<\/p>\n<p>Barroso, A. &amp; Giarratana, M.: \u201cProduct Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity\u201d, Strategic Management Journal vol. 34 (12), 2013, 1435\u20131452.<\/p>\n<p>Barroso, A., Barcos, L., Surroca, J. &amp; Trib\u00f3, J.A.: \u201cCorporate Social Responsibility and Inventory Policy\u201d, International Journal of Production Economic vol. 143 (2), 2013, 580-588<\/p>\n<p>Barroso, A. &amp; Llobet, G.: \u201cAdvertising and Consumer Awareness of New Differentiated Products\u201d, Journal of Marketing Research vol. 49 (6), 2012, 773-792.<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I , Mayoral, S. and Rodr\u00edguez, R. \u201c<a href=\"https:\/\/authors.elsevier.com\/a\/1fCUV14YGgloId\" target=\"_blank\" rel=\"noopener\">Cannibalization, depredation, and market remuneration of power plants<\/a>\u201d, <b>Energy Policy<\/b>, 2022<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I and Rodr\u00edguez, R. &#8221; <a href=\"https:\/\/indem.uc3m.es\/es\/members\/profesor\/perfil\/10.5547\/01956574.43.2.jpen\">Market Makers and Liquidity Premium in Electricity Futures Markets <\/a>(2022). <b>The energy Journal<\/b>, 43 (2)  <\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I &amp; Mayoral, S. and Rodr\u00edguez, R. \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.eneco.2020.104886\" target=\"_blank\" rel=\"noopener\">Tail Risk of Electricity Futures<\/a>\u201d , <b>Energy Economics<\/b>, 2020  <\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I and Rodr\u00edguez, R. &#8220;<a href=\"https:\/\/doi.org\/10.1016\/j.energy.2019.06.138\" target=\"_blank\" rel=\"noopener\">Are EU\u2019s Climate and Energy Package 20-20-20 targets achievable and compatible? Evidence from the impact of renewables on electricity prices <\/a>&#8221; <b>Energy<\/b>, 183, pages 477-486 , 2019,  <\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. and Pe\u00f1a, J.I.: \u201cDefault supply auctions in electricity markets: Challenges and proposals\u201d, <b><i>Energy Policy <\/i><\/b>vol. 122, Noviembre 2018, 142-151<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno J.D. &amp; Zambrana, R.: \u201cManagement Sub-Advising in the Mutual Fund Industry\u201d, <b><i>Journal of Financial <\/i><\/b><b><i>Economics<\/i><\/b><i>, <\/i>vol. 127 (3), Marzo 2018, 567-587<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I and Blanco Ivan and Rodr\u00edguez, R. \u201cModelling Electricity Swaps with Stochastic Forward Premium Models\u201d ( 2018), <b><i>The Energy Journal<\/i><\/b>, vol. 39 (2)  <\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.: &#8220;Time-Zero Efficiency of European Power Derivatives Markets\u201d, <b><i>Energy Policy <\/i><\/b>vol. 95, August 2016, 253-268  <\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Rubio, G.: \u201cTeaching Quality and Academic Research\u201d,<b><i> International Review of Economics Education<\/i><\/b> vol. 23, Septiembre 2016, 10-27  <\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R, Moreno, J.D. &amp; Malag\u00f3n, J.: \u201cThe Idiosyncratic Volatility Anomaly: Corporate Investment or Investor Mispricing?\u201d,<b><i> Journal of Banking and Finance <\/i><\/b>vol. 60, Noviembre 2015, 224-238<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cCorporate stock and bond return correlations and dynamic adjustments of capital structure\u201d, <b><i>Journal of Business Finance and Accounting<\/i><\/b> vol. 42 (5-6),<a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jbfa.2015.42.issue-5-6\/issuetoc\" target=\"_blank\" rel=\"noopener\"> <\/a>Junio-Julio 2015, 705\u2013746<em><br \/><\/em><\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno, J.D. &amp; Matall\u00edn-S\u00e1ez, J.C.: \u201cWhy is timing perverse?\u201d, <b><i>The European Journal of Finance, <\/i><\/b>vol. 21, 2015, 1334-1356<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno, J.D. &amp; Malag\u00f3n, J.: \u201cTime horizon trading and the idiosyncratic risk puzzle\u201d, <b><i>Quantitative Finance<\/i><\/b>, vol. 15 (2), 2015, 327-343<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno, J.D. &amp; C\u00e1ceres, E.: \u201cA study on short-selling constraints: total ban versus partial ban\u201d,<b><i> Applied Economics Letters<\/i><\/b> vol. 22 (2), 2015, 99-103<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno, J.D. &amp; Wang, C.:\u201cAccurately Measuring Gold Mutual Fund Performance\u201d, <b><i>Applied Economics Letters,<\/i><\/b> vol. 21 (4), 2014, 268-271<\/p>\n<p>Rodr\u00edguez, R.&amp; Moreno, J.D.: \u201cOptimal Diversification across Mutual Funds\u201d, <b><i>Applied Financial Economics <\/i><\/b>vol. 23 (2), 2013, 199-203<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Moreno, J.D.: \u201cThe value of coskewness in mutual fund performance evaluation\u201d, <b><i>Journal of Banking &amp; Finan<\/i><\/b><b><i>ce<\/i><\/b> vol. 33, 2009, 1664\u20131676<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.: &#8220;On the economic link between asset prices and real activity\u201d, <b><i>Journal of Business Finance and Accounting <\/i><\/b>vol. 34 (5-6), Junio-Julio 2007, 889-916<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cThe consumption-wealth and Book-to Market ratios<br \/>in a Dynamic asset-pricing context\u201d, <b><i>Spanish<br \/>Economic Review<\/i><\/b> vol. 9, 2006<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Moreno, J.D.: \u201cPerformance Evaluation considering the Coskewness: A Stochastic Discount Factor Framework\u201d, <b><i>Managerial Finance <\/i><\/b>vol. 32 (4), 2006, 375-392<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Restoy, F.: &#8220;Can Fundamentals<br \/>Explain Cross-Country Correlations of Asset Returns? \u201d, <b><i>Review of World Economics<\/i><\/b>, vol. 142 (3), 2006 <\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cLos<br \/>Modelos de Valoraci\u00f3n de Activos Condicionales: un Panorama Comparativo<br \/>Ilustrado con Datos Espa\u00f1oles\u201d (2005) <b><i>Investigaciones Econ\u00f3micas<\/i><\/b>, vol. 29 (1), 2004<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Restoy, F. &amp; Oe\u00f1a, I.: \u201cCan Output Explain the<br \/>Predictability and Volatility of Stock Returns?\u201d, <b><i>Journal of International Money and Finance <\/i><\/b>vol. 21 (2), Abril 2002, 163-182<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:%20alicia.barroso@uc3m.es\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\tEmail: alicia.barroso@uc3m.es<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tAddress \/ office: C\/ Madrid, 126 &#8211; 28903 Getafe (Madrid) Spain \/ 7.0.47\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tPhone \/ fax: (34) 91 624 86 8\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\"><br \/>\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n","protected":false},"author":4,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categoria-profesional":[60],"area":[32],"class_list":["post-5444","members","type-members","status-publish","hentry","categoria-profesional-associate-professors","area-marketing"],"_links":{"self":[{"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/members\/5444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/members"}],"about":[{"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/types\/members"}],"author":[{"embeddable":true,"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":2,"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/members\/5444\/revisions"}],"predecessor-version":[{"id":7331,"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/members\/5444\/revisions\/7331"}],"wp:attachment":[{"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/media?parent=5444"}],"wp:term":[{"taxonomy":"categoria-profesional","embeddable":true,"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/categoria-profesional?post=5444"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/indem.uc3m.es\/en\/wp-json\/wp\/v2\/area?post=5444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}