{"id":5454,"date":"2025-04-25T16:25:31","date_gmt":"2025-04-25T14:25:31","guid":{"rendered":"https:\/\/indem.uc3m.es\/members\/jose-m-vidal-sanz\/"},"modified":"2026-01-16T18:17:58","modified_gmt":"2026-01-16T17:17:58","slug":"jose-m-vidal-sanz","status":"publish","type":"members","link":"https:\/\/indem.uc3m.es\/en\/members\/jose-m-vidal-sanz\/","title":{"rendered":"Jos\u00e9 M. Vidal-Sanz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5454\" class=\"elementor elementor-5454 elementor-5120\" data-elementor-post-type=\"members\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3c884065 e-flex e-con-boxed e-con e-parent\" data-id=\"3c884065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-404442f7 e-con-full e-flex e-con e-child\" data-id=\"404442f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57da719c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"57da719c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1103\" height=\"1103\" src=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849.png\" class=\"attachment-full size-full wp-image-5124\" alt=\"\" srcset=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849.png 1103w, https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849-300x300.png 300w, https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849-1024x1024.png 1024w, https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849-150x150.png 150w, https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448748849-768x768.png 768w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0b5d3a elementor-widget elementor-widget-spacer\" data-id=\"4e0b5d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51075a57 elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"51075a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:jvidal@emp.uc3m.es\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email: jvidal@emp.uc3m.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Address \/ Office: C\/ Madrid, 126 - 28903 Getafe (Madrid) Spain \/ 6.0.50<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Phone \/ fax: (34) 91 624 86 42 <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acee663 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6acee663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f881f7 elementor-hidden-mobile elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"23f881f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" >\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-54684d42 e-con-full e-flex e-con e-child\" data-id=\"54684d42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3628cbad elementor-widget elementor-widget-heading\" data-id=\"3628cbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jos\u00e9 M. Vidal-Sanz<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3def4833 elementor-widget elementor-widget-heading\" data-id=\"3def4833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professor of Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c420f39 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3c420f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f1d12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25f1d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b64502c elementor-widget elementor-widget-text-editor\" data-id=\"3b64502c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bachelor&#8217;s Degree in Economics and Business Sciences, specializing in Quantitative Economics; Complutense University, Madrid. <\/li><li>Ph.D. in Economics, specializing in Theoretical Econometrics; former Department of Statistics and Econometrics, Carlos III University of Madrid (UC3M).<\/li><li>Post-doctoral researcher (Marie Curie Fellow, 2 years), Department of Economics; London School of Economics (LSE). <\/li><li>Marie Curie Career Integration grant, Department of Business Economics, UC3M.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a5f58 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07a5f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research Interests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5e26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8eb5e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24eb87d elementor-widget elementor-widget-text-editor\" data-id=\"24eb87d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing and Business Analytics, Statistics and Theoretical Econometrics, Management Science, Quantitative Economics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5874889e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5874889e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selected Publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6614212f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6614212f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575f11e6 elementor-widget elementor-widget-text-editor\" data-id=\"575f11e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>BOOKS<\/b> <\/p><ul><li>Esteban-Bravo, M.; and J. M. Vidal-Sanz (2021), <a href=\"https:\/\/www.cambridge.org\/highereducation\/books\/marketing-research-methods\/C9AA7DF0148F4592A05EF8A183A2A15D#key-features\" target=\"_blank\" rel=\"noopener\">Marketing Research Methods: Quantitative and Qualitative Approaches<\/a>, Cambridge, UK: Cambridge University Press. <a href=\"https:\/\/www.cambridge.org\/es\/academic\/subjects\/social-science-research-methods\/quantitative-methods\/marketing-research-methods-quantitative-and-qualitative-approaches?format=PB\">Paperback<\/a> ISBN: 9781108792691; <a href=\"https:\/\/www.cambridge.org\/es\/academic\/subjects\/social-science-research-methods\/quantitative-methods\/marketing-research-methods-quantitative-and-qualitative-approaches?format=HB\">Hardback<\/a> ISBN: 9781108834988, <a href=\"https:\/\/www.cambridge.org\/core\/books\/marketing-research-methods\/C9AA7DF0148F4592A05EF8A183A2A15D\">Online<\/a> ISBN: 9781108874748. Supplementary materials, including slides (in English) and errata, can be downloaded from <a href=\"https:\/\/www.cambridge.org\/highereducation\/books\/marketing-research-methods\/C9AA7DF0148F4592A05EF8A183A2A15D#resources\">here.<\/a> <\/li><\/ul><p><a href=\"https:\/\/bookauthority.org\/books\/best-market-research-books?t=egbmop&amp;s=award&amp;book=1108792693\"> <\/a>Listed by BookAuthority as one of the <a href=\"https:\/\/bookauthority.org\/books\/best-market-research-books?t=egbmop&amp;s=award&amp;book=1108792693\">best marketing research books of all time<\/a><\/p><p><b>ARTICLES<\/b><\/p><ul><li>Esteban-Bravo, M.; J. M. Vidal-Sanz, and G, Yildirim: \u201c<a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2016.1013\">Can retail sales volatility be curbed through marketing actions?<\/a>,\u201d Marketing Science vol. 36 (2), 2017, 232 &#8211; 253.<\/li><li>Avagyan, V., Esteban-Bravo, M. &amp; Vidal-Sanz J.M.: <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S016781161630009X\" target=\"_blank\" rel=\"noopener\">\u201cRiding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs,\u201d<\/a> International Journal of Research in Marketing vol. 33 (4), 2016, 780-796.<em> <\/em><\/li><li>Esteban-Bravo, M., J. M. Vidal-Sanz, and G. Yildirim:<a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2014.0848\" target=\"_blank\" rel=\"noopener\"> \u201c<\/a><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2014.0848\" target=\"_blank\" rel=\"noopener\">Valuing customer portfolios with endogenous mass-and-direct marketing interventions using a Stochastic Dynamic Programming Decomposition<\/a><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2014.0848\" target=\"_blank\" rel=\"noopener\">,\u201d <\/a>Marketing Science vol. 33 (5), 2014, 621 -640.<\/li><li> Esteban-Bravo, M.; Jimenez-Rubido, L. ; and J. M. Vidal-Sanz, <a href=\"https:\/\/doi.org\/10.1016\/j.eswa.2024.123390\" target=\"_blank\" rel=\"noopener\">\u201c\u201d<\/a><a href=\"https:\/\/doi.org\/10.1016\/j.eswa.2024.123390\" target=\"_blank\" rel=\"noopener\">Predicting the virality of fake news in the early stage of dissemination,<\/a> Expert Systems with Applications, 2024, 248, 123390.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7ce6c6 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"3a7ce6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-981' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9984785\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-9984785 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-69ff2dcf28f54\">Biograf\u00eda<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Jose M. Vidal-Sanz is a professor of marketing and market research, specializing in analytical modeling and quantitative research methods. He is an interdisciplinary researcher who began his career working in statistical methodology and theoretical econometrics, later considering topics in computational economics, management science, and numerical methods. His main research in marketing has focused on problems such as marketing mix optimization, dynamic planning and CRM, design of optimal experiments for conjoint analysis, and prediction of consumer behavior using machine learning. He is one of the co-authors of the business game and marketing simulation <a href=\"https:\/\/business.uc3m.es\/es\/software\/quantum\">QUANTUM<\/a>. Jose has been Vice Dean of the Business degree at the Carlos III University. He has been a visiting professor at the University of Alicante, visiting professor at Columbia University in New York City, and is a life-member of Clare Hall College at the University of Cambridge.      <\/p><p>Fun facts: Erd\u00f6s number = 5; Mathematical Genalogy (<a href=\"https:\/\/www.genealogy.math.ndsu.nodak.edu\/id.php?id=126923\">Aqu\u00ed<\/a>); zbMath (<a href=\"https:\/\/zbmath.org\/authors\/?q=vidal-sanz\">Aqu\u00ed<\/a>); Mathematical Reviews (<a href=\"https:\/\/mathscinet.ams.org\/mathscinet\/MRAuthorID\/691738\">Aqu\u00ed<\/a>)<\/p><p>ORCID: <a href=\"https:\/\/orcid.org\/0000-0003-3750-546X\">https:\/\/orcid.org\/0000-0003-3750-546X<\/a><\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a14a01d\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-a14a01d uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-69ff2dcf28ff5\">Publications<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>BOOKS:<\/p><ul><li>Esteban-Bravo, M.; and J. M. Vidal-Sanz (2021), <a href=\"https:\/\/www.cambridge.org\/highereducation\/books\/marketing-research-methods\/C9AA7DF0148F4592A05EF8A183A2A15D#key-features\">Marketing Research Methods: Quantitative and Qualitative Approaches<\/a>, Cambridge, UK: Cambridge University Press. <a href=\"https:\/\/www.cambridge.org\/es\/academic\/subjects\/social-science-research-methods\/quantitative-methods\/marketing-research-methods-quantitative-and-qualitative-approaches?format=PB\">Paperback<\/a> ISBN: 9781108792691; <a href=\"https:\/\/www.cambridge.org\/es\/academic\/subjects\/social-science-research-methods\/quantitative-methods\/marketing-research-methods-quantitative-and-qualitative-approaches?format=HB\">Hardback<\/a> ISBN: 9781108834988, <a href=\"https:\/\/www.cambridge.org\/core\/books\/marketing-research-methods\/C9AA7DF0148F4592A05EF8A183A2A15D\">Online<\/a> ISBN: 9781108874748. <\/li><\/ul><p>BOOK CHAPTERS:<\/p><ul><li>Esteban-Bravo , Vidal-Sanz, J.M (2025): \u201cMarketing management integrating massive data\u201d, in: Economic Research with Massive Data, (editor Daniel Pe\u00f1a), Handbook Fundaci\u00f3n Ram\u00f3n Areces. Chapter 6, pages 217-261. <a href=\"https:\/\/www.fundacionareces.es\/fundacionareces\/es\/publicaciones\/listado-de-publicaciones\/investigacion-economica-con-datos-masivos.html?tipo=7\" target=\"_blank\" rel=\"noopener\">  URL (accessible online)<\/a> <\/li><\/ul><p>ARTICLES<\/p><ul><li>Delgado, M. A. &amp; Vidal-Sanz, J.M. (2002): \u201c<a href=\"https:\/\/doi.org\/10.1006\/jmva.2000.1978\">Averaged Singular Integral Estimation as a Bias Reduction Technique<\/a>\u201d, Journal of Multivariate Analysis vol. 80 (1),127-137.<\/li><li>Vidal-Sanz, J. M. &amp; Delgado, M.A (2004): \u201c<a href=\"https:\/\/doi.org\/10.1007\/BF02506490\">Universal Consistency of Delta Estimators<\/a>\u201d, Annals of the Institute of Statistical Mathematics vol, 56 (4), 791-818.<\/li><li>Vidal-Sanz, Jose M. (2005): \u201c<a href=\"https:\/\/projecteuclid.org\/euclid.bj\/1137421636\">Pointwise Universal Consistency of Nonparametric Density Estimators<\/a>,\u201d Bernoulli vol. 11 (6), 971-985.<\/li><li>Robinson, P. M. &amp; Vidal-Sanz, J.M. (2006): \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.jmva.2005.05.013\">Modified Whittle estimation of multilateral models on a lattice<\/a>\u201d, Journal of Multivariate Analysis vol. 97 (5), 1090-1120.<\/li><li>Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2006): \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.camwa.2006.08.010\">Valuation of boundary-linked assets by stochastic boundary value problems solved with a wavelet-collocation algorithm<\/a>,\" Computers and Mathematics with Applications (CAMWA) vol. 52, (1-2), 137-160.<\/li><li>Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2007): \"<a href=\"https:\/\/doi.org\/10.1016\/j.csda.2006.09.023\">Worst-Case Estimation for Econometric Models with Unobservable Components<\/a>\u201d, Computational Statistics and Data Analysis vol. 51 (7), 3330-3354.<\/li><li>M\u00fagica, J.M., Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2005): \u201c<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11002-005-1675-z\">Optimal Duration of Magazine Promotions<\/a><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11002-005-1675-z\">\u201d, Marketing Letters vol. 16 (2), 99\u2013114.<\/a> <\/li><li>Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2007), \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0165188907000152\">Computing continuous-time growth models with boundary conditions via Wavelets<\/a>\u201d, Journal of Economics Dynamics and Control (JEDC) vol. 31 (11), 3614-3643.<\/li><li>Vidal-Sanz, J.M. (2009): \u201c<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11749-007-0059-5\">Automatic Spectral Density Estimation for Random Fields on a Lattice via Bootstrap<\/a>\u201d, Test vol. 18 (1), 96-114.<\/li><li>M\u00fagica, J.M., Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2009): \"<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.2753\/JOA0091-3367380109\">Magazine sales promotion. A dynamic response Analysis <\/a>\u201d Journal of Advertising vol. 38 (1), 137-146.<\/li><li>Avagyan, V., Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2014): \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.ejor.2014.05.031\">Licensing Radical Product Innovations to Speed Up their Diffusion<\/a>,\u201d <em>European Journal of Operational Research <\/em>vol. 239 (1), 542-555.<\/li><li>Esteban-Bravo, M., Vidal-Sanz, J.M. &amp; Yildirim, G. (2014): \" \"<a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2014.0848\">Valuing customer portfolios with endogenous mass-and-direct marketing interventions using a Stochastic Dynamic Programming Decomposition<\/a>,\" Marketing Science vol. 33 (5), 621 -640.<\/li><li>Esteban-Bravo, M., Vidal-Sanz, J.M. &amp; Yildirim, G. (2015): \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0040162515002279\">Historical impact of technological change on the US mass media advertising expenditure<\/a>,\u201d Technological Forecasting and Social Change vol. 100, 306-316.<\/li><li>Avagyan, V., Esteban-Bravo, M. &amp; Vidal-Sanz J.M. (2016): \"<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S016781161630009X\">Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs, <\/a>\" International Journal of Research in Marketing vol. 33 (4), 780-796.<em> <\/em><\/li><li>Esteban-Bravo, M., Leszkiewitcz, A. &amp; Vidal-Sanz, J.M. (2017): \u201c<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11222-016-9658-x\">Exact optimal experimental designs with constraints<\/a>,\u201d Statistics and Computing v<span class=\"ArticleCitation_Volume\">ol. 27 (3),<\/span> <span class=\"ArticleCitation_Pages\"> 845\u2013863<\/span>.<\/li><li>Esteban-Bravo, M., Vidal-Sanz, J.M. &amp; Yildirim, G. (2017): \u201c\u201d<a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mksc.2016.1013\">Can retail sales volatility be curbed through marketing actions?<\/a>,\u201c?,\u201d Marketing Science vol. 36 (2), 232 - 253.<\/li><li>Callejo, P.; A. Cuevas, R. Cuevas, M. Esteban-Bravo, J. M. Vidal-Sanz (2020): <a href=\"https:\/\/doi.org\/10.1080\/00913367.2020.1749914\">\"Tracking Fraudulent and Low-Quality Display Impressions<\/a>,\u00a8 Journal of Advertising, 49 (3), 309-319.<\/li><li>Esteban-Bravo, M.; Jimenez-Rubido, L. ; and J. M. Vidal-Sanz (2024), <a href=\"https:\/\/doi.org\/10.1016\/j.eswa.2024.123390\">\u201c<\/a><a href=\"https:\/\/doi.org\/10.1016\/j.eswa.2024.123390\">Predicting the virality of fake news in the early stage of dissemination,\u201d <\/a>Expert Systems with Applications, 248, 123390.<\/li><\/ul><p style=\"font-weight: 500;\">Pe\u00f1a, J.I , Mayoral, S. and Rodr\u00edguez, R. \u201c<a href=\"https:\/\/authors.elsevier.com\/a\/1fCUV14YGgloId\">Cannibalization, depredation, and market remuneration of power plants<\/a>\u201d, <b>Energy Policy<\/b>, 2022<\/p><p style=\"font-weight: 500;\">Pe\u00f1a, J.I and Rodr\u00edguez, R. \" <a href=\"https:\/\/indem.uc3m.es\/es\/members\/profesor\/perfil\/10.5547\/01956574.43.2.jpen\">Market Makers and Liquidity Premium in Electricity Futures Markets <\/a>(2022). <b>The energy Journal<\/b>, 43 (2)  <\/p><p style=\"font-weight: 500;\">Pe\u00f1a, J.I &amp; Mayoral, S. and Rodr\u00edguez, R. \u201c<a href=\"https:\/\/doi.org\/10.1016\/j.eneco.2020.104886\">Tail Risk of Electricity Futures<\/a>\u201d , <b>Energy Economics<\/b>, 2020  <\/p><p style=\"font-weight: 500;\">Pe\u00f1a, J.I and Rodr\u00edguez, R. \"<a href=\"https:\/\/doi.org\/10.1016\/j.energy.2019.06.138\">Are EU\u2019s Climate and Energy Package 20-20-20 targets achievable and compatible? Evidence from the impact of renewables on electricity prices <\/a>\" <b>Energy<\/b>, 183, pages 477-486 , 2019,  <\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. and Pe\u00f1a, J.I.: \u201cDefault supply auctions in electricity markets: Challenges and proposals\u201d, <b><i>Energy Policy <\/i><\/b>vol. 122, Noviembre 2018, 142-151<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Moreno J.D. &amp; Zambrana, R.: \u201cManagement Sub-Advising in the Mutual Fund Industry\u201d, <b><i>Journal of Financial <\/i><\/b><b><i>Economics<\/i><\/b><i>, <\/i>vol. 127 (3), Marzo 2018, 567-587<\/p><p style=\"font-weight: 500;\">Pe\u00f1a, J.I and Blanco Ivan and Rodr\u00edguez, R. \u201cModelling Electricity Swaps with Stochastic Forward Premium Models\u201d ( 2018), <b><i>The Energy Journal<\/i><\/b>, vol. 39 (2)  <\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.: \"Time-Zero Efficiency of European Power Derivatives Markets\u201d, <b><i>Energy Policy <\/i><\/b>vol. 95, August 2016, 253-268  <\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Rubio, G.: \u201cTeaching Quality and Academic Research\u201d,<b><i> International Review of Economics Education<\/i><\/b> vol. 23, Septiembre 2016, 10-27  <\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R, Moreno, J.D. &amp; Malag\u00f3n, J.: \u201cThe Idiosyncratic Volatility Anomaly: Corporate Investment or Investor Mispricing?\u201d,<b><i> Journal of Banking and Finance <\/i><\/b>vol. 60, Noviembre 2015, 224-238<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cCorporate stock and bond return correlations and dynamic adjustments of capital structure\u201d, <b><i>Journal of Business Finance and Accounting<\/i><\/b> vol. 42 (5-6),<a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jbfa.2015.42.issue-5-6\/issuetoc\"> <\/a>Junio-Julio 2015, 705\u2013746<em><br><\/em><\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Moreno, J.D. &amp; Matall\u00edn-S\u00e1ez, J.C.: \u201cWhy is timing perverse?\u201d, <b><i>The European Journal of Finance, <\/i><\/b>vol. 21, 2015, 1334-1356<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Moreno, J.D. &amp; Malag\u00f3n, J.: \u201cTime horizon trading and the idiosyncratic risk puzzle\u201d, <b><i>Quantitative Finance<\/i><\/b>, vol. 15 (2), 2015, 327-343<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Moreno, J.D. &amp; C\u00e1ceres, E.: \u201cA study on short-selling constraints: total ban versus partial ban\u201d,<b><i> Applied Economics Letters<\/i><\/b> vol. 22 (2), 2015, 99-103<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Moreno, J.D. &amp; Wang, C.:\u201cAccurately Measuring Gold Mutual Fund Performance\u201d, <b><i>Applied Economics Letters,<\/i><\/b> vol. 21 (4), 2014, 268-271<\/p><p><span style=\"font-weight: 500;\">Rodr\u00edguez, R.&amp; Moreno, J.D.: \u201cOptimal Diversification across Mutual Funds\u201d, <\/span><b><i>Applied Financial Economics <\/i><\/b><span style=\"font-weight: 500;\">vol. 23 (2), 2013, 199-203<\/span><\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Moreno, J.D.: \u201cThe value of coskewness in mutual fund performance evaluation\u201d, <b><i>Journal of Banking &amp; Finan<\/i><\/b><b><i>ce<\/i><\/b> vol. 33, 2009, 1664\u20131676<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.: \"On the economic link between asset prices and real activity\u201d, <b><i>Journal of Business Finance and Accounting <\/i><\/b>vol. 34 (5-6), Junio-Julio 2007, 889-916<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cThe consumption-wealth and Book-to Market ratios<br>in a Dynamic asset-pricing context\u201d, <b><i>Spanish<br>Economic Review<\/i><\/b> vol. 9, 2006<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Moreno, J.D.: \u201cPerformance Evaluation considering the Coskewness: A Stochastic Discount Factor Framework\u201d, <b><i>Managerial Finance <\/i><\/b>vol. 32 (4), 2006, 375-392<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Restoy, F.: \"Can Fundamentals<br>Explain Cross-Country Correlations of Asset Returns? \u201d, <b><i>Review of World Economics<\/i><\/b>, vol. 142 (3), 2006 <\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cLos<br>Modelos de Valoraci\u00f3n de Activos Condicionales: un Panorama Comparativo<br>Ilustrado con Datos Espa\u00f1oles\u201d (2005) <b><i>Investigaciones Econ\u00f3micas<\/i><\/b>, vol. 29 (1), 2004<\/p><p style=\"font-weight: 500;\">Rodr\u00edguez, R., Restoy, F. &amp; Oe\u00f1a, I.: \u201cCan Output Explain the<br>Predictability and Volatility of Stock Returns?\u201d, <b><i>Journal of International Money and Finance <\/i><\/b>vol. 21 (2), Abril 2002, 163-182<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-6645ce1\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 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