{"id":3539,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-26T00:00:00","guid":{"rendered":"https:\/\/indem.uc3m.es\/news\/prof-nora-lado-on-tve-24h-discusses-about-political-marketing-on-social-networks\/"},"modified":"2025-03-24T08:11:55","modified_gmt":"2025-03-24T08:11:55","slug":"prof-nora-lado-en-tve-24h-reflexiona-sobre-marketing-poltico-en-redes-sociales","status":"publish","type":"news","link":"https:\/\/indem.uc3m.es\/en\/news\/prof-nora-lado-en-tve-24h-reflexiona-sobre-marketing-poltico-en-redes-sociales\/","title":{"rendered":"Prof. Nora Lado on TVE (24h) discusses about political marketing on social networks"},"content":{"rendered":"

Nora Lado, Professor at the Universidad Carlos III de Madrid, interviewed on Televisi\u00f3n Espa\u00f1ola, 24-hour channel, as an expert in digital marketing.\u00a0An interview that brings us closer to current reality and politics. It analyzes how voters from different strata in social networks are captured and strengthened. Through the monitoring of particular activities we extract personal information used to generate interest and controversy, through the search for emotions such as mass movement.The interview opens the doors to the visualization of the digital impact in key moments such as the next national elections.You can see the interview at the following link (27\u00b4-35\u00b4):\u00a0http:\/\/rtve.es<\/p>\n","protected":false},"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-3539","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nProf. Nora Lado on TVE (24h) discusses about political marketing on social networks - 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