5th Mediterranean CB Symposium

2019

5th Mediterranean CB Symposium

El symposium on consumer behavior se celebrará el lunes 2 de diciembre de 2019 en el campus Puerta de Toledo de la Universidad Carlos III de Madrid (PT-0.A.09). El evento está organizado por los profesores de área de marketing y está financiado por el INDEM .

El symposium consistirá en la presentación de varios documentos de trabajo de universidades procedentes del área mediterranea.

Aquellos que estén interesados, por favor enviar e-mail de confirmación a lduque@emp.uc3m.es antes del lunes 25 de noviembre de 2019


Program

9.45h    Welcome and intro


10h - 11.20h    Session 1

Presentation 1: Sumit Malik (IE, Madrid, Spain), Postdoc

Effect of observed hand-motor movements on consumer judgement and behavior

Presentation 2: Rahil Hosseini (UPF, Barcelona, Spain), PhD

The scale effect of product ratings on product evaluation


11.20h - 12h    Cofee break


12h - 13.20h    Session 2

Presentation 3: Manissa Gunadi (ESADE, Barcelona, Spain), Postdoc

The contingent impact of price changes and frequency on purchase deferral 

Presentation 4: Sadaf Mokarram Dorri, (Bocconi, Milano, Italy), PhD

Effect of Evaluation mode on choice of healthy and unhealthy food


13.20h - 15h    Lunch break


15h - 16.20h    Session 3

Presentation 5: Anna Bernard (Catholic University of Portugal, Lisbon, Portugal), Faculty

Gauge Caviar: Egoistic bias is higher among liberals than conservatives in the Dictator Game

Presentation 6: Natalie Truong Faust (NOVA, Lisbon, Portugal), Faculty

(To be announced)


16.20h - 17.10h    Coffee break


17.10h - 17.50h    Session 4

Presentation 7: (UC3M, Madrid, Spain)

(To be announced)


18h    Symposium reunion