{"id":7049,"date":"2017-10-18T21:49:13","date_gmt":"2017-10-18T19:49:13","guid":{"rendered":"https:\/\/indem.uc3m.es\/events\/iii-madrid-marketing-analytics-workshop\/"},"modified":"2026-01-22T13:17:55","modified_gmt":"2026-01-22T12:17:55","slug":"iii-madrid-marketing-analytics-workshop","status":"publish","type":"events","link":"https:\/\/indem.uc3m.es\/es\/events\/iii-madrid-marketing-analytics-workshop\/","title":{"rendered":"III Madrid Marketing Analytics Workshop"},"content":{"rendered":"<div class=\"textoAvanzado\">\n<div>\n<p>El Instituto sobre Desarrollo Empresarial Carmen Vidal<br \/>\nBallester de la Universidad Carlos III de Madrid, le invita a conocer<br \/>\nlas investigaci\u00f3nes m\u00e1s avanzada en el \u00e1rea de marketing. Ponentes de<br \/>\nreconocido prestigio internacional se dan cita para exponer sus<br \/>\ninvestigaciones:<\/p>\n<ul>\n<li>Profesor David Luna: Profesor de marketing de Baruch College Zicklin School of Business<\/li>\n<li>Ana Valenzuela: Profesora de marketing de la Universitat Pompeu Fabra<\/li>\n<\/ul>\n<p>Comit\u00e9 organizador: Nora Lado, Alicia Barroso.<\/p>\n<p>La celebraci\u00f3n del Workshop tendr\u00e1 lugar el d\u00eda 15 de enero de 2013 en el aula multimedia Buero Vallejo <strong>(14.0.11) <\/strong>del campus de Getafe a las 10.45h.<\/p>\n<p><\/p>\n<p><span style=\"font-weight: bold;\">Programa III MMAW<\/span><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508363283-Programa.pdf\">Programa<\/a><\/p>\n<p><span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: bold;\">Abstract<\/span><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508363311-Driving status consumption through imagined vertical mov.pdf\">David Luna. \u00abDriving Status Consumption Through Imagined Vertical Movements<\/a><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508363311-Driving status consumption through imagined vertical mov.pdf\"><\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508363327-Pleasurable Surprises A Cross Cultural Study of Consumer.pdf\">Ana Valenzuela. Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentive<\/a><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508363327-Pleasurable Surprises A Cross Cultural Study of Consumer.pdf\"><\/a><\/p>\n","protected":false},"featured_media":7050,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"year-events":[47],"class_list":["post-7049","events","type-events","status-publish","has-post-thumbnail","hentry","year-events-47"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>III Madrid Marketing Analytics Workshop - INDEM - Departamento de Econom\u00eda de la Empresa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indem.uc3m.es\/es\/events\/iii-madrid-marketing-analytics-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"III Madrid Marketing Analytics Workshop - INDEM - Departamento de Econom\u00eda de la Empresa\" \/>\n<meta property=\"og:description\" content=\"El Instituto sobre Desarrollo Empresarial Carmen Vidal Ballester de la Universidad Carlos III de Madrid, le invita a conocer las investigaci\u00f3nes m\u00e1s avanzada en el \u00e1rea de marketing. 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