{"id":7063,"date":"2017-10-18T22:12:40","date_gmt":"2017-10-18T20:12:40","guid":{"rendered":"https:\/\/indem.uc3m.es\/events\/las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking\/"},"modified":"2026-01-22T13:18:00","modified_gmt":"2026-01-22T12:18:00","slug":"las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking","status":"publish","type":"events","link":"https:\/\/indem.uc3m.es\/es\/events\/las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking\/","title":{"rendered":"Las marcas de autom\u00f3viles en las Redes Sociales: estudio y ranking"},"content":{"rendered":"
\n
\n

Desde los Institutos de investigaci\u00f3n de la Universidad
\nCarlos III\u00a0de Madrid: El Instituto de Desarrollo T\u00e9cnol\u00f3gico y Promoci\u00f3n
\n de la Innovaci\u00f3n \u00abPedro Juan de Lastanosa\u00bb y el Instituto para el
\nDesarrollo Empresarial (INDEM), presentaremos nuestros estudios sobre
\nmonitoreo y an\u00e1lisis de las principales marcas de coches en las redes
\nsociales.<\/p>\n

Estos estudios, resultado del esfuerzo conjunto de
\ninvestigaci\u00f3n y desarrollo de los directores de ambos institutos y sus
\nrespectivos equipos, son el fruto de m\u00e1s de 3 a\u00f1os de investigaci\u00f3n.
\nT\u00e9cnicas de Big Data y de Marketing han permitido el desarrollo de una
\nherramienta de monitorizaci\u00f3n muy avanzada y precisa con la cual se han
\nanalizado millones de datos y extra\u00eddo conclusiones, as\u00ed como la
\nelaboraci\u00f3n de un ranking sobre la base de relevantes m\u00e9tricas de
\nmarketing digital.<\/p>\n

<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Nota de prensa<\/span><\/p>\n

Nota de prensa<\/a><\/a><\/p>\n


<\/span><\/p>\n

Ranking marcas coches en Twitter UC3M<\/span><\/p>\n

01_Ranking<\/a><\/p>\n

02_Estudio e impacto<\/a><\/p>\n

03_Big Data<\/a><\/p>\n

04_Metodologia y desarrollo<\/a><\/p>\n

05_Trabajos BC<\/a>

<\/span><\/p>\n

Lugar y horario de celebraci\u00f3n<\/span><\/p>\n

\n
\n

D\u00eda 17 de febrero en Campus Puerta de Toledo<\/p>\n

\u00a1\u00a1\u00a1CAMBIO DE SALA A: 1.A.04!!!<\/span><\/p>\n

Ronda de Toledo, 1<\/p>\n

28005 Madrid<\/p>\n

Horario: 10.00h a 13.00h<\/p>\n

C\u00f3mo llegar a Campus Puerta de Toledo<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

Agenda de la jornada<\/span><\/p>\n

Agenda<\/a><\/a><\/p>\n


<\/span><\/p>\n

Confirmaci\u00f3n asistencia<\/span><\/p>\n

indem@uc3m.es<\/a>Se ruega confirmar asistencia:
<\/span><\/p>\n

<\/p>\n

Importante<\/span><\/p>\n

Jornada dirigida a Directores de Marketing, Marketing Digital y Directores de Comunicaci\u00f3n
<\/span><\/p>\n

<\/p>\n","protected":false},"featured_media":7064,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"year-events":[49],"class_list":["post-7063","events","type-events","status-publish","has-post-thumbnail","hentry","year-events-49"],"_links":{"self":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/events\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/media\/7064"}],"wp:attachment":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"year-events","embeddable":true,"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/year-events?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}