{"id":7063,"date":"2017-10-18T22:12:40","date_gmt":"2017-10-18T20:12:40","guid":{"rendered":"https:\/\/indem.uc3m.es\/events\/las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking\/"},"modified":"2026-01-22T13:18:00","modified_gmt":"2026-01-22T12:18:00","slug":"las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking","status":"publish","type":"events","link":"https:\/\/indem.uc3m.es\/es\/events\/las-marcas-de-automoviles-en-las-redes-sociales-estudio-y-ranking\/","title":{"rendered":"Las marcas de autom\u00f3viles en las Redes Sociales: estudio y ranking"},"content":{"rendered":"<div class=\"textoAvanzado\">\n<div>\n<p>Desde los Institutos de investigaci\u00f3n de la Universidad<br \/>\nCarlos III\u00a0de Madrid: El Instituto de Desarrollo T\u00e9cnol\u00f3gico y Promoci\u00f3n<br \/>\n de la Innovaci\u00f3n \u00abPedro Juan de Lastanosa\u00bb y el Instituto para el<br \/>\nDesarrollo Empresarial (INDEM), presentaremos nuestros estudios sobre<br \/>\nmonitoreo y an\u00e1lisis de las principales marcas de coches en las redes<br \/>\nsociales.<\/p>\n<p>Estos estudios, resultado del esfuerzo conjunto de<br \/>\ninvestigaci\u00f3n y desarrollo de los directores de ambos institutos y sus<br \/>\nrespectivos equipos, son el fruto de m\u00e1s de 3 a\u00f1os de investigaci\u00f3n.<br \/>\nT\u00e9cnicas de Big Data y de Marketing han permitido el desarrollo de una<br \/>\nherramienta de monitorizaci\u00f3n muy avanzada y precisa con la cual se han<br \/>\nanalizado millones de datos y extra\u00eddo conclusiones, as\u00ed como la<br \/>\nelaboraci\u00f3n de un ranking sobre la base de relevantes m\u00e9tricas de<br \/>\nmarketing digital.<\/p>\n<p><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><span style=\"font-weight: bold;\">Nota de prensa<\/span><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364220-Nota_de_prensa.pdf\">Nota de prensa<\/a><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364220-Nota_de_prensa.pdf\"><\/a><\/p>\n<p><span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: bold;\">Ranking marcas coches en Twitter UC3M<\/span><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364245-Presentaci%F3n%20Ranking.pdf\">01_Ranking<\/a><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364267-Estudio e impacto.pdf\">02_Estudio e impacto<\/a><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364288-Big Data.pdf\">03_Big Data<\/a><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364335-Metodologia y desarrollo.pdf\">04_Metodologia y desarrollo<\/a><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364373-trabajos BC.pdf\">05_Trabajos BC<\/a><br \/><span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: bold;\">Lugar y horario de celebraci\u00f3n<\/span><\/p>\n<div class=\"textoAvanzado\">\n<div>\n<p>D\u00eda 17 de febrero en Campus Puerta de Toledo<\/p>\n<p><span style=\"font-style: italic;\">\u00a1\u00a1\u00a1CAMBIO DE SALA A: 1.A.04!!!<\/span><\/p>\n<p>Ronda de Toledo, 1<\/p>\n<p>28005 Madrid<\/p>\n<p>Horario: 10.00h a 13.00h<\/p>\n<p><a href=\"http:\/\/www.uc3m.es\/ss\/Satellite\/UC3MInstitucional\/es\/TextoMixta\/1371206694719\/Campus_Madrid_-_Puerta_de_Toledo\">C\u00f3mo llegar a Campus Puerta de Toledo<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<p><span style=\"font-weight: bold;\">Agenda de la jornada<\/span><\/p>\n<p><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364433-Agenda.pdf\">Agenda<\/a><a href=\"http:\/\/indem.uc3m.es\/pdf\/1508364433-Agenda.pdf\"><\/a><\/p>\n<p><span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: bold;\">Confirmaci\u00f3n asistencia<\/span><\/p>\n<p><a href=\"mailto:indem@uc3m.es\">indem@uc3m.es<\/a>Se ruega confirmar asistencia: <span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: bold;\">Importante<\/span><\/p>\n<p>Jornada dirigida a Directores de Marketing, Marketing Digital y Directores de Comunicaci\u00f3n<span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><\/p>\n","protected":false},"featured_media":7064,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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