{"id":7087,"date":"2021-05-25T10:41:20","date_gmt":"2021-05-25T08:41:20","guid":{"rendered":"https:\/\/indem.uc3m.es\/events\/innovacion-en-la-industria-de-la-musica\/"},"modified":"2026-01-22T13:18:08","modified_gmt":"2026-01-22T12:18:08","slug":"innovacion-en-la-industria-de-la-musica","status":"publish","type":"events","link":"https:\/\/indem.uc3m.es\/es\/events\/innovacion-en-la-industria-de-la-musica\/","title":{"rendered":"Innovaci\u00f3n en la industria de la m\u00fasica"},"content":{"rendered":"<p><span style=\"font-weight: bold;\">3\u00ba Encuentro INDEM<\/span><\/p>\n<p><span style=\"color: inherit; font-weight: bold;\">Fecha:<\/span><span style=\"color: inherit;\"> 8 de junio de 2021<\/span><\/p>\n<p><span style=\"font-weight: bold;\">Hora:<\/span> 17h<\/p>\n<p><span style=\"font-weight: bold;\">Formato:<\/span> Webinar<\/p>\n<p><b><span style=\"font-size: 10pt; line-height: 107%; font-family: \" open=\"\" sans\",=\"\" sans-serif;=\"\" background-image:=\"\" initial;=\"\" background-position:=\"\" background-size:=\"\" background-repeat:=\"\" background-attachment:=\"\" background-origin:=\"\" background-clip:=\"\" initial;\"=\"\"><a href=\"https:\/\/zoom.us\/webinar\/register\/WN_W8Q766jmSf6aMWSjE3ZBaw\">Inscripci\u00f3n<\/a><\/span><\/b><\/p>\n<p><\/p>\n<p><span style=\"color: inherit;\">La industria musical ha atravesado grandes cambios a lo largo de su historia, un hecho que se ha acelerado en los \u00faltimos a\u00f1os. Tanto a nivel creativo, como de distribuci\u00f3n y consumo, el sector musical se ha transformado de manera profunda para adaptarse a la disrupci\u00f3n tecnol\u00f3gica y a la evoluci\u00f3n de las necesidades del mercado. La capacidad de la industria musical para redefinir su modelo de negocio tradicional y redise\u00f1ar nuevas estrategias para seguir creciendo, es un ejemplo de innovaci\u00f3n permanente del que sin duda pueden aprender empresas y organizaciones de todos los sectores.<\/span><\/p>\n<p>Para este tercer Encuentro INDEM, contaremos con Oriol Bonet, miembro de la banda Love of Lesbian y con Jordi Ballera, consultor de comunicaci\u00f3n, que compartir\u00e1n su visi\u00f3n e impresiones sobre las diferentes innovaciones que han transformado la industria de la m\u00fasica.<\/p>\n<p><\/p>\n<p><span style=\"font-weight: bold;\">Uri Bonet. Miembro de la banda Love of Lesbian<\/span><\/p>\n<p>Ya son casi 25 a\u00f1os, 10 discos, m\u00e1s de 700 conciertos y mucha carretera aporreando la bater\u00eda de Love of Lesbian. Oficio y pasi\u00f3n que compagina con su faceta emprendedora. Unido al merchandising desde que empez\u00f3 en Fangazing, sigue firme y determinado en que todos los artistas puedan ofrecer sus productos a sus fans. \u00bfSi no hubiera sido m\u00fasico? F\u00e1cilmente lo encontrar\u00edamos a los mandos de los fogones de alg\u00fan restaurante.<\/p>\n<p><span style=\"font-weight: bold;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: bold;\">Jordi Ballera. Consultor de marketing y comunicaci\u00f3n<\/span><\/p>\n<p>Especializado en investigaci\u00f3n y planificaci\u00f3n estrat\u00e9gica. A lo largo de los \u00faltimos 20 a\u00f1os, ha desarrollado su carrera en agencias de comunicaci\u00f3n, donde ha sido vicepresidente ejecutivo de Edelman Espa\u00f1a y director general de Zeno Espa\u00f1a. Jordi es licenciado en Publicidad y Relaciones P\u00fablicas por la Universidad Aut\u00f3noma de Barcelona, M\u00e1ster en Comunicaci\u00f3n Empresarial por ESIC, Certified Project Manager por la Universidad de Stanford y tiene un Professional Certificate en Innovaci\u00f3n and Entrepreneurship por la Universidad de Stanford.<\/p>\n<p><\/p>\n<div class=\"video-container\">\n    <iframe class=\"video\" src=\"https:\/\/www.youtube.com\/embed\/oyMDUl4SxBE\" allowfullscreen><\/iframe>\n<\/div>\n<p><\/p>\n<p><span style=\"font-weight: bold; color: inherit;\">Contacto<\/span><\/p>\n<p>indem@uc3m.es<\/p>\n","protected":false},"featured_media":1561,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"year-events":[54],"class_list":["post-7087","events","type-events","status-publish","has-post-thumbnail","hentry","year-events-54"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n en la industria de la m\u00fasica - INDEM - Departamento de Econom\u00eda de la Empresa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indem.uc3m.es\/es\/events\/innovacion-en-la-industria-de-la-musica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n en la industria de la m\u00fasica - INDEM - Departamento de Econom\u00eda de la Empresa\" \/>\n<meta property=\"og:description\" content=\"3\u00ba Encuentro INDEM Fecha: 8 de junio de 2021 Hora: 17h Formato: Webinar Inscripci\u00f3n La industria musical ha atravesado grandes cambios a lo largo de su historia, un hecho que se ha acelerado en los \u00faltimos a\u00f1os. Tanto a nivel creativo, como de distribuci\u00f3n y consumo, el sector musical se ha transformado de manera profunda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indem.uc3m.es\/es\/events\/innovacion-en-la-industria-de-la-musica\/\" \/>\n<meta property=\"og:site_name\" content=\"INDEM - Departamento de Econom\u00eda de la Empresa\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T12:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1621940402.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/events\\\/innovacion-en-la-industria-de-la-musica\\\/\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/events\\\/innovacion-en-la-industria-de-la-musica\\\/\",\"name\":\"Innovaci\u00f3n en la industria de la m\u00fasica - 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