{"id":7092,"date":"2022-03-04T13:15:20","date_gmt":"2022-03-04T12:15:20","guid":{"rendered":"https:\/\/indem.uc3m.es\/events\/como-impulsar-organizaciones-creativas-el-papel-de-la-gestion-de-personas\/"},"modified":"2026-01-22T13:18:11","modified_gmt":"2026-01-22T12:18:11","slug":"como-impulsar-organizaciones-creativas-el-papel-de-la-gestion-de-personas","status":"publish","type":"events","link":"https:\/\/indem.uc3m.es\/es\/events\/como-impulsar-organizaciones-creativas-el-papel-de-la-gestion-de-personas\/","title":{"rendered":"C\u00f3mo impulsar organizaciones creativas: el papel de la gesti\u00f3n de personas"},"content":{"rendered":"<p>La creatividad es un activo fundamental que permite a las organizaciones adaptarse al mercado y a su entorno dise\u00f1ando nuevos productos, servicios o procesos.<\/p>\n<p>Como todo activo organizacional, las actividades creativas deben ser gestionadas para maximizarlas, optimizarlas y acelerarlas. En todo este proceso de dise\u00f1o e implementaci\u00f3n de la actividad creativa, las personas de toda la organizaci\u00f3n juegan un papel esencial por lo que es necesario no solo atraerlas, sino capacitarlas, motivarlas y retenerlas para que, con sus ideas, contribuyan al desarrollo de sus organizaciones.<\/p>\n<p>En este cuarto Encuentro INDEM, contaremos con \u00c1lvaro Salafranca, director general de Starbucks en Espa\u00f1a y Portugal y con Jordi Ballera, consultor de marketing, para hablar sobre c\u00f3mo dise\u00f1ar organizaciones y pol\u00edticas corporativas que promuevan la participaci\u00f3n y el compromiso de las personas a la hora de identificar oportunidades e idear soluciones de manera creativa e innovadora.<\/p>\n<p><\/p>\n<div class=\"video-container\">\n    <iframe class=\"video\" src=\"https:\/\/www.youtube.com\/embed\/2hmP7m0bgrQ\" allowfullscreen><\/iframe>\n<\/div>\n<p><\/p>\n<p>Lugar de celebraci\u00f3n: Universidad Carlos III de Madrid. <\/p>\n<p>Evento on-line:\u00a0<\/p>\n<p><span style=\"font-size:11.0pt;line-height:107%;\nfont-family:\" calibri\",sans-serif;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:=\"\" calibri;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;=\"\" mso-bidi-font-family:\"times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:es;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\"><a href=\"https:\/\/zoom.us\/webinar\/register\/WN_QQnMdC_SQo2p45TPudNnLA\" target=\"_blank\" rel=\"noopener\">https:\/\/zoom.us\/webinar\/register\/WN_QQnMdC_SQo2p45TPudNnLA<\/a><\/span><\/p>\n<p>Fecha: 31 de marzo de 2022 de 17h a 18.45h<\/p>\n","protected":false},"featured_media":1582,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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