{"id":5102,"date":"2025-04-24T15:24:26","date_gmt":"2025-04-24T15:24:26","guid":{"rendered":"https:\/\/indem.uc3m.es\/?post_type=members&#038;p=5102"},"modified":"2026-10-01T17:51:03","modified_gmt":"2026-10-01T15:51:03","slug":"alicia-barroso","status":"publish","type":"members","link":"https:\/\/indem.uc3m.es\/es\/members\/alicia-barroso\/","title":{"rendered":"Alicia Barroso"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1103\" height=\"1103\" src=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/04\/perfil-1448749249.png\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:alicia.barroso@uc3m.es\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\tEmail:  alicia.barroso@uc3m.es<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n \/ oficina: C\/ Madrid, 126 &#8211; 28903 Getafe (Madrid) Spain \/ 7.0.47\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tTel\u00e9fono \/ fax: (34) 91 624 86 87\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\"><br \/>\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n<h2>Educaci\u00f3n<\/h2>\n<p>PhD in Economics, CEMFI and UNED, Spain, 2009\u00a0<\/p>\n<p>Visiting: Harvard University, USA, 2008\u00a0<\/p>\n<p>MSc in Economics and Finance, CEMFI, Spain, 2004<\/p>\n<p>BA in Economics, Universidad Complutense de Madrid, Spain, 2001<\/p>\n<h2>Intereses de Investigaci\u00f3n<\/h2>\n<p>Estrategias de producto y rendimiento. Diversificaci\u00f3n. Estrategias en contextos caracterizados por proliferaci\u00f3n de productos.\u00a0<\/p>\n<h2>Publicaciones seleccionadas<\/h2>\n<p>Barroso, A.,\u00a0Giarratana, M.S. &amp; Pasquini, M.:\u00a0\u00ab<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0048733318301781\" target=\"_blank\" rel=\"noopener\">Product portfolio performance in new foreign markets: The EU trademark dual system<\/a>\u00ab,\u00a0Research Policy\u00a0vol.\u00a048 (1), 2019, 11\u20132.<\/p>\n<p>Barroso, A., Giarratana, M., Reis, S. &amp; Sorenson, O.: \u00ab<a href=\"https:\/\/www.researchgate.net\/publication\/267812402_Crowding_Satiation_And_SaturationThe_Days_Of_Television_Series&amp;apos;_Lives\" target=\"_blank\" rel=\"noopener\">Crowding, Satiation and Saturation: The Days of Television Series&#8217; Lives<\/a>\u00ab,\u00a0Strategic Management Journal\u00a0vol. 37 (3), 2016, 565\u2013585.<\/p>\n<p>Barroso, A. &amp; Giarratana, M.: \u00ab<a href=\"https:\/\/www.jstor.org\/stable\/24037222?seq=1#metadata_info_tab_contents\" target=\"_blank\" rel=\"noopener\">Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity<\/a>\u00ab,\u00a0Strategic Management Journal\u00a0vol.\u00a034 (12), 2013, 1435\u20131452.<\/p>\n<p>\u00a0<\/p>\n<p>Barroso, A. &amp; Llobet, G.: \u00ab<a href=\"https:\/\/www.researchgate.net\/publication\/285607339_Advertising_and_Consumer_Awareness_of_New_Differentiated_Products\" target=\"_blank\" rel=\"noopener\">Advertising and Consumer Awareness of New Differentiated Products<\/a>\u00ab,\u00a0Journal of Marketing Research\u00a0vol. 49 (6), 2012, 773-792.<\/p>\n<p>\t\t\t\t\t\t\t\t\tBio<\/p>\n<p>Alicia Barroso es Profesora Titular en el Departamento de Econom\u00eda de la Empresa y Co-Directora del programa Master&#8217;s in Marketing de la Universidad Carlos III de Madrid.<\/p>\n<p>Es doctora en Econom\u00eda por el Centro de Estudios Monetarios y Financieros (CEMFI) y la Universidad Nacional de Educaci\u00f3n a Distancia (UNED), tiene un m\u00e1ster en Econom\u00eda y Finanzas por el CEMFI, y es licenciada en Econom\u00eda con la especialidad de econom\u00eda cuantitativa por la Universidad Complutense de Madrid. Alicia ha realizado estancias de investigaci\u00f3n en\u00a0Harvard University, Duke University y Bocconi University.<\/p>\n<p>Sus \u00e1reas de inter\u00e9s son estrategias de producto (diversificaci\u00f3n) en contextos caracterizados por proliferaci\u00f3n de producto.<\/p>\n<p>\t\t\t\t\t\t\t\t\tPublicaciones<\/p>\n<p>Barroso, A.,\u00a0Giarratana, M.S. &amp; Pasquini, M.:\u00a0\u00abProduct portfolio performance in new foreign markets: The EU trademark dual system\u00bb,\u00a0Research Policy\u00a0vol.\u00a048 (1), 2019, 11\u20132.<\/p>\n<p>Barroso, A., Giarratana, M., Reis, S. &amp; Sorenson, O.: \u00abCrowding, Satiation and Saturation: The Days of Television Series&#8217; Lives\u00bb,\u00a0Strategic Management Journal\u00a0vol. 37 (3), 2016, 565\u2013585.<\/p>\n<p>Barroso, A. &amp; Giarratana, M.: \u00abProduct Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity\u00bb,\u00a0Strategic Management Journal\u00a0vol.\u00a034 (12), 2013, 1435\u20131452.<\/p>\n<p>Barroso, A., Barcos, L., Surroca, J. &amp; Trib\u00f3, J.A.: \u00abCorporate Social Responsibility and Inventory Policy\u00bb,\u00a0International Journal of Production Economic\u00a0vol. 143 (2), 2013, 580-588<\/p>\n<p>Barroso, A. &amp; Llobet, G.: \u00abAdvertising and Consumer Awareness of New Differentiated Products\u00bb,\u00a0Journal of Marketing Research\u00a0vol. 49 (6), 2012, 773-792.<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I , Mayoral, S. and Rodr\u00edguez, R. \u00ab<a href=\"https:\/\/authors.elsevier.com\/a\/1fCUV14YGgloId\" target=\"_blank\" rel=\"noopener\">Cannibalization, depredation, and market remuneration of power plants<\/a>\u00ab,\u00a0<b>Energy Policy<\/b>, 2022<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I\u00a0 and Rodr\u00edguez, R. \u00bb\u00a0<a href=\"https:\/\/indem.uc3m.es\/es\/members\/profesor\/perfil\/10.5547\/01956574.43.2.jpen\">Market Makers and Liquidity Premium in Electricity Futures Markets\u00a0<\/a>(2022).\u00a0<b>The energy Journal<\/b>, 43 (2)\u00a0<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I &amp; Mayoral, S. and Rodr\u00edguez, R. \u00ab<a href=\"https:\/\/doi.org\/10.1016\/j.eneco.2020.104886\" target=\"_blank\" rel=\"noopener\">Tail Risk of Electricity Futures<\/a>\u00bb ,\u00a0<b>Energy Economics<\/b>, 2020\u00a0\u00a0<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I\u00a0 and Rodr\u00edguez, R. \u00ab<a href=\"https:\/\/doi.org\/10.1016\/j.energy.2019.06.138\" target=\"_blank\" rel=\"noopener\">Are EU\u2019s Climate and Energy Package 20-20-20 targets achievable and compatible? Evidence from the impact of renewables on electricity prices<\/a>\u00bb\u00a0\u00a0<b>Energy<\/b>, 183, pages 477-486\u00a0 , 2019,\u00a0\u00a0<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. and Pe\u00f1a, J.I.: \u00abDefault supply auctions in electricity markets: Challenges and proposals\u00bb,\u00a0<b><i>Energy Policy\u00a0<\/i><\/b>vol. 122, Noviembre 2018, 142-151<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Moreno J.D. &amp; Zambrana, R.: \u00abManagement Sub-Advising in the Mutual Fund Industry\u00bb,\u00a0<b><i>Journal of Financial\u00a0<\/i><\/b><b><i>Economics<\/i><\/b><i>,\u00a0<\/i>vol. 127 (3), Marzo 2018, 567-587<\/p>\n<p style=\"font-weight: 500\">Pe\u00f1a, J.I and Blanco Ivan and Rodr\u00edguez, R. \u00abModelling Electricity Swaps with Stochastic Forward Premium Models\u00a0 \u00bb ( 2018),\u00a0<b><i>The Energy Journal<\/i><\/b>, vol. 39 (2)\u00a0<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.: \u00abTime-Zero Efficiency of European Power Derivatives Markets\u201d,\u00a0<b><i>Energy Policy\u00a0<\/i><\/b>vol. 95,\u00a0 August 2016, 253-268\u00a0<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Rubio, G.:\u00a0\u201cTeaching Quality and Academic Research\u201d,<b><i>\u00a0International Review of Economics Education<\/i><\/b>\u00a0vol. 23, Septiembre 2016, 10-27\u00a0<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R,\u00a0Moreno, J.D. &amp; Malag\u00f3n, J.: \u201cThe Idiosyncratic Volatility Anomaly: Corporate Investment or Investor Mispricing?\u201d,<b><i>\u00a0Journal of Banking and Finance\u00a0<\/i><\/b>vol.\u00a060, Noviembre 2015, 224-238<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.: \u201cCorporate stock and bond return correlations and dynamic adjustments of capital structure \u201d,\u00a0<b><i>Journal of Business Finance and Accounting<\/i><\/b>\u00a0vol. 42 (5-6),<a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jbfa.2015.42.issue-5-6\/issuetoc\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>Junio-Julio 2015,\u00a0705\u2013746<em><br \/><\/em><\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R.,\u00a0Moreno, J.D. &amp; Matall\u00edn-S\u00e1ez, J.C.: \u201cWhy is timing perverse?\u201d,\u00a0<b><i>The European Journal of Finance,\u00a0<\/i><\/b>vol. 21, 2015,\u00a01334-1356<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R.,\u00a0Moreno, J.D. &amp; Malag\u00f3n, J.:\u00a0\u201cTime horizon trading and the idiosyncratic risk puzzle\u201d,\u00a0<b><i>Quantitative Finance<\/i><\/b>, vol. 15 (2), 2015, 327-343<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R.,\u00a0Moreno, J.D. &amp; C\u00e1ceres, E.: \u201cA study on short-selling constraints: total ban versus partial ban\u201d,<b><i>\u00a0Applied Economics Letters<\/i><\/b>\u00a0vol. 22 (2), 2015, 99-103<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R.,\u00a0Moreno, J.D. &amp; Wang, C.:\u201cAccurately Measuring Gold Mutual Fund Performance\u201d,\u00a0<b><i>Applied Economics Letters,<\/i><\/b>\u00a0vol. 21 (4), 2014, 268-271<\/p>\n<p>Rodr\u00edguez, R.&amp; Moreno, J.D.: \u00abOptimal Diversification across Mutual Funds\u00bb,\u00a0<b><i>Applied Financial Economics\u00a0<\/i><\/b>vol. 23 (2), 2013, 199-203<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp;\u00a0Moreno, J.D.:\u00a0\u00abThe value of coskewness in mutual fund performance evaluation\u00bb,\u00a0<b><i>Journal of Banking &amp; Finan<\/i><\/b><b><i>ce<\/i><\/b>\u00a0vol. 33, 2009, 1664\u20131676<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Pe\u00f1a, I.:\u00a0\u00abOn the economic link between asset prices and real activity\u201d,\u00a0<b><i>Journal of Business Finance and Accounting\u00a0<\/i><\/b>vol. 34 (5-6), Junio-Julio 2007, 889-916<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.: \u00abThe consumption-wealth and Book-to Market ratios<br \/>in a Dynamic asset-pricing context\u00bb,\u00a0<b><i>Spanish<br \/>Economic Review<\/i><\/b>\u00a0 vol. 9, 2006<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp;\u00a0Moreno, J.D.:\u00a0\u00abPerformance Evaluation considering the Coskewness: A Stochastic Discount Factor Framework\u00bb,\u00a0<b><i>Managerial Finance\u00a0<\/i><\/b>vol. 32 (4), 2006, 375-392<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Restoy, F.: \u00abCan Fundamentals<br \/>Explain Cross-Country Correlations of Asset Returns? \u201d,\u00a0<b><i>Review of World Economics<\/i><\/b>, vol. 142 (3), 2006<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R. &amp; Nieto, B.:\u00a0\u00abLos<br \/>Modelos de Valoraci\u00f3n de Activos Condicionales: un Panorama Comparativo<br \/>Ilustrado con Datos Espa\u00f1oles\u00bb (2005)\u00a0\u00a0<b><i>Investigaciones Econ\u00f3micas<\/i><\/b>, vol. 29 (1), 2004<\/p>\n<p style=\"font-weight: 500\">Rodr\u00edguez, R., Restoy, F. &amp; Oe\u00f1a, I.: \u00abCan Output Explain the<br \/>Predictability and Volatility of Stock Returns?\u00bb,\u00a0<b><i>Journal of International Money and Finance\u00a0<\/i><\/b>vol. 21 (2),\u00a0Abril 2002,\u00a0163-182<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:%20alicia.barroso@uc3m.es\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\tEmail: alicia.barroso@uc3m.es<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n \/ oficina: C\/ Madrid, 126 &#8211; 28903 Getafe (Madrid) Spain \/ 7.0.47\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n<p>\t\t\t\t\t\t\t\t\t\tTel\u00e9fono \/ fax: (34) 91 624 86 8\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\"><br \/>\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n","protected":false},"author":4,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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