{"id":3457,"date":"2016-06-22T00:00:00","date_gmt":"2016-06-22T00:00:00","guid":{"rendered":"https:\/\/indem.uc3m.es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/"},"modified":"2016-06-22T00:00:00","modified_gmt":"2016-06-22T00:00:00","slug":"jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid","status":"publish","type":"news","link":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/","title":{"rendered":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid"},"content":{"rendered":"<p>El lunes 27 de junio de 2016 en el aula 14.0.11 el Departamento de Econom\u00eda de la Empresa de la Universidad Carlos III de Madrid, celebrar\u00e1 el taller \u00abMarketing Dynamics and Communication\u00bb. Este taller est\u00e1 dedicado al debate sobre las nuevas tendencias en las estrategias de marketing, ventas, publicidad y comunicaci\u00f3n.Nos complace dar la bienvenida a nuestros invitados de la Universidad de Massey en Nueva Zelanda. Harald Van Heerde, profesor de marketing en la Universidad de Massey en Nueva Zelanda. Especialista mundial en modelos de comercializaci\u00f3n, ciclos econ\u00f3micos, guerra de precios&#8230; y Valentina Melnik, especialista mundial en programas de comunicaci\u00f3n de marketing y fidelizaci\u00f3n.<\/p>\n","protected":false},"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-3457","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa\" \/>\n<meta property=\"og:description\" content=\"Lunes 27 de junio de 2016 en aula 14.0.11 Marketing Dynamics and Communication Workshop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"INDEM - Departamento de Econom\u00eda de la Empresa\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1466590309.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/\",\"name\":\"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indem.uc3m.es\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/news-1466590309.jpg\",\"datePublished\":\"2016-06-22T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/news-1466590309.jpg\",\"contentUrl\":\"https:\\\/\\\/indem.uc3m.es\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/news-1466590309.jpg\",\"width\":1140,\"height\":414,\"caption\":\"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/\",\"name\":\"INDEM - Departamento de Econom\u00eda de la Empresa\",\"description\":\"A Journey to Excellence.\",\"publisher\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#organization\",\"name\":\"INDEM - Departamento de Econom\u00eda de la Empresa\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/indem.uc3m.es\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-uc3m_Denom_InstitutoDeasrrollo_Empresarial-01.png\",\"contentUrl\":\"https:\\\/\\\/indem.uc3m.es\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-uc3m_Denom_InstitutoDeasrrollo_Empresarial-01.png\",\"width\":675,\"height\":129,\"caption\":\"INDEM - Departamento de Econom\u00eda de la Empresa\"},\"image\":{\"@id\":\"https:\\\/\\\/indem.uc3m.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/","og_locale":"es_ES","og_type":"article","og_title":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa","og_description":"Lunes 27 de junio de 2016 en aula 14.0.11 Marketing Dynamics and Communication Workshop","og_url":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/","og_site_name":"INDEM - Departamento de Econom\u00eda de la Empresa","og_image":[{"width":1140,"height":414,"url":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1466590309.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/","url":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/","name":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid - INDEM - Departamento de Econom\u00eda de la Empresa","isPartOf":{"@id":"https:\/\/indem.uc3m.es\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/#primaryimage"},"image":{"@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/#primaryimage"},"thumbnailUrl":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1466590309.jpg","datePublished":"2016-06-22T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/#primaryimage","url":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1466590309.jpg","contentUrl":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/news-1466590309.jpg","width":1140,"height":414,"caption":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid"},{"@type":"BreadcrumbList","@id":"https:\/\/indem.uc3m.es\/es\/news\/jornada-sobre-marketing-dynamics-and-communication-en-la-universidad-carlos-iii-de-madrid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/indem.uc3m.es\/es\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/indem.uc3m.es\/es\/news\/"},{"@type":"ListItem","position":3,"name":"Jornada sobre Marketing Dynamics and Communication en la Universidad Carlos III de Madrid"}]},{"@type":"WebSite","@id":"https:\/\/indem.uc3m.es\/es\/#website","url":"https:\/\/indem.uc3m.es\/es\/","name":"INDEM - Departamento de Econom\u00eda de la Empresa","description":"A Journey to Excellence.","publisher":{"@id":"https:\/\/indem.uc3m.es\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indem.uc3m.es\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/indem.uc3m.es\/es\/#organization","name":"INDEM - Departamento de Econom\u00eda de la Empresa","url":"https:\/\/indem.uc3m.es\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/indem.uc3m.es\/es\/#\/schema\/logo\/image\/","url":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/cropped-uc3m_Denom_InstitutoDeasrrollo_Empresarial-01.png","contentUrl":"https:\/\/indem.uc3m.es\/wp-content\/uploads\/2025\/03\/cropped-uc3m_Denom_InstitutoDeasrrollo_Empresarial-01.png","width":675,"height":129,"caption":"INDEM - Departamento de Econom\u00eda de la Empresa"},"image":{"@id":"https:\/\/indem.uc3m.es\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/news\/3457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/media\/1212"}],"wp:attachment":[{"href":"https:\/\/indem.uc3m.es\/es\/wp-json\/wp\/v2\/media?parent=3457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}