{"id":3512,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-26T00:00:00","guid":{"rendered":"https:\/\/indem.uc3m.es\/news\/prof-nora-lado-en-tve-24h-reflexiona-sobre-marketing-poltico-en-redes-sociales\/"},"modified":"2019-03-26T00:00:00","modified_gmt":"2019-03-26T00:00:00","slug":"prof-nora-lado-en-tve-24h-reflexiona-sobre-marketing-poltico-en-redes-sociales","status":"publish","type":"news","link":"https:\/\/indem.uc3m.es\/es\/news\/prof-nora-lado-en-tve-24h-reflexiona-sobre-marketing-poltico-en-redes-sociales\/","title":{"rendered":"Prof. Nora Lado en TVE (24h) reflexiona sobre Marketing pol\u00edtico en redes sociales"},"content":{"rendered":"<p>Nora Lado, catedr\u00e1tica de la Universidad Carlos III de Madrid, concede una entrevista en Televisi\u00f3n Espa\u00f1ola, canal 24 horas, como experta en Marketing digital.\u00a0Una entrevista que nos acerca a la realidad actual y pol\u00edtica. Analiza c\u00f3mo se captan y afianzan votantes procedentes de diferentes estratos en las redes sociales. A trav\u00e9s de la monitorizaci\u00f3n de las actividades particulares se extrae informaci\u00f3n personal utilizada para generar inter\u00e9s y controversia, mediante la b\u00fasqueda de emociones como movimiento de masas.En definitiva una entrevista que abre las puertas a la visualizaci\u00f3n del impacto digital en momentos clave como las pr\u00f3ximas elecciones nacionales.Puedes ver la entrevista al completo en el siguiente enlace (27\u00b4-35\u00b4):\u00a0http:\/\/rtve.es<\/p>\n","protected":false},"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-3512","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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