“A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods…a highly valuable resource” -Sunil Gupta, Hardvard Business School-
September 21, 2018 in room 17.2.75 of the Getafe Campus of Universidad Carlos III de Madrid.
The UC3M rector, Juan Romo, and the president of the consulting firm Neovantas, José Luis Cortina, have signed a collaboration protocol to promote the Spanish Innovation Index, which is a key indicator for firms and the economy that is based on the consumer’s perspective.
From May 13-14, we will explore and develop valuable ideas that will form the basis of scholarly articles to be submitted to a special issue of a prestigious service journal.
