“A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods…a highly valuable resource” -Sunil Gupta, Hardvard Business School-

Master in Advertising Communication
The main objetive of the UC3M Master in advertising Communication is to educate those professionals who wish to develop all their creativity and innovation potential in advertising and communication agencies or in the advertising, marketing or communication departments of the advertisers.http://www.uc3m.es/ss/Satellite/Postgrado/en/Detalle/Estudio_C/1438595560289/1371208956788/Master_in_Advertising_Communication

