UC3M Business Prof. Mercedes Esteban-Bravo and José M. Vidal-Sanz publish a new Marketing book
February 3, 2021

UC3M Business Prof. Mercedes Esteban-Bravo and José M. Vidal-Sanz publish a new Marketing book

“A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods…a highly valuable resource” -Sunil Gupta, Hardvard Business School-

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