“A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods…a highly valuable resource” -Sunil Gupta, Hardvard Business School-
UC3M Business professors lead the list of most cited articles in top Journal of Accounting
A paper by Prof. Juan Manuel Garcia Lara and Prof. Beatriz Garcia Osma in Journal of Accounting and Economics is the most cited article published since 2016. The paper is titled “Accounting Conservatism and Firm Investment Efficiency”
July 4, 2019
