I Madrid Marketing Workshop

After the success of the first edition, we are delighted to announce the second REGIS Summer School, a 4-day in-person event at the Universidad Carlos III, Madrid, Spain. The summer school will include formal lectures, hands-on workshops, brainstorming sessions on the Ph.D. students’ papers, and social activities. We will welcome up to 50 Ph.D. candidates,

Creativity is a fundamental asset that allows organizations to adapt to the market and their environment by designing new products, services or processes. Like all organizational assets, creative activities must be managed to maximize, optimize and accelerate them. In this whole process of design and implementation of creative activity, people throughout the organization play an

The workshop will be held on Monday, June 3rd at Universidad Carlos III de Madrid  (room 17.2.75). The event is organized by the INDEM and Conde de Campomanes Institutes and financed by the Community of Madrid (project #S2015/HUM-3417, INNCOMCON-CM). The workshop will consist of presentations of differents papers around the main pillars of the project: