Innovation in the music industry

Brand, attributes, intangibility, loyalty, fans: Kanye West knows that to have fans the most important thing is a good look (and Sunday Service is the proof).

The UC3M rector, Juan Romo, and the president of the consulting firm Neovantas, José Luis Cortina, have signed a collaboration protocol to promote the Spanish Innovation Index, which is a key indicator for firms and the economy that is based on the consumer’s perspective.

Prof. Luis Gómez Mejía is currently visiting us to teach his regular course in our PhD program.