Prof. Itziar Castelló, Assistant Professor of Management at UC3M Business, has been awarded with the Best Paper Award for her paper “Strategic CSR Communication between Fashion, Affordance and Emergence” presented in the EUPRERA 2016 conference.
Prof. Lola Duque comments about marketing attributes in Vogue magazine
Brand, attributes, intangibility, loyalty, fans: Kanye West knows that to have fans the most important thing is a good look (and Sunday Service is the proof).
September 4, 2019
