Prof. Nora Lado on TVE (24h) discusses about political marketing on social networks

Nora Lado, Professor at the Universidad Carlos III de Madrid, interviewed on Televisión Española, 24-hour channel, as an expert in digital marketing. An interview that brings us closer to current reality and politics. It analyzes how voters from different strata in social networks are captured and strengthened. Through the monitoring of particular activities we extract personal information used to generate interest and controversy, through the search for emotions such as mass movement.The interview opens the doors to the visualization of the digital impact in key moments such as the next national elections.You can see the interview at the following link (27´-35´): http://rtve.es