5th Mediterranean CB Symposium

5 th Mediterranean CB Symposium

The symposium on Consumer Behavior will be held on Monday, December 2nd at Universidad Carlos III de Madrid (room PT-0.A.09) at the Puerta de Toledo campus. The event is organized by marketing faculty at UC3M and financed by INDEM as well as the School of Social Sciences and Law.

The symposium will consist of several paper presentations from faculties around universities in the Mediterranean area.

For those interested, please confirm your attendance by sending an e-mail to lduque@emp.uc3m.es before Monday, November 25th.

Program

9.45h    Welcome and intro

10h – 11.20h    Session 1

Presentation 1: Sumit Malik (IE, Madrid, Spain), Postdoc

Effect of observed hand-motor movements on consumer judgement and behavior

Presentation 2: Rahil Hosseini (UPF, Barcelona, Spain), PhD

The scale effect of product ratings on product evaluation

11.20h – 12h    Cofee break

12h – 13.20h    Session 2

Presentation 3: Manissa Gunadi (ESADE, Barcelona, Spain), Postdoc

The contingent impact of price changes and frequency on purchase deferral 

Presentation 4: Sadaf Mokarram Dorri, (Bocconi, Milano, Italy), PhD

Effect of Evaluation mode on choice of healthy and unhealthy food

13.20h – 15h    Lunch break

15h – 16.20h    Session 3

Presentation 5: Anna Bernard (Catholic University of Portugal, Lisbon, Portugal), Faculty

Gauge Caviar: Egoistic bias is higher among liberals than conservatives in the Dictator Game

Presentation 6: Natalie Truong Faust (NOVA, Lisbon, Portugal), Faculty

(To be announced)

16.20h – 17.10h    Coffee break

17.10h – 17.50h    Session 4

Presentation 7: (UC3M, Madrid, Spain)

(To be announced)

18h    Symposium reunion

Others Workshops

Nagymaros Conference

Nagymaros Conference

The Nagymaros Conference is an invitation-only conference on economic sociology with a special focus on organizational sociology. Since its inception over two decades ago, it has been hosted every year by a different institution.  The 27th edition will be held on June 27–28, 2024, at Universidad Carlos III de Madrid (UC3M), Puerta de Toledo campus

Leer más »
Las marcas de automóviles en las Redes Sociales: estudio y ranking

Automobile brands in social networks: study and ranking

 From research institutes Carlos III University of Madrid: The Institute of Technological Development and Innovation Promotion “Pedro Juan de Lastanosa” and the Institute for Management Development (INDEM), we present our studies on monitoring and analysis of major car brands on social networks. These studies, results of joint research and development institutes both managers and their

Leer más »
Cómo impulsar organizaciones creativas: el papel de la gestión de personas

Driving creative organizations: the role of people management

Creativity is a fundamental asset that allows organizations to adapt to the market and their environment by designing new products, services or processes. Like all organizational assets, creative activities must be managed to maximize, optimize and accelerate them. In this whole process of design and implementation of creative activity, people throughout the organization play an

Leer más »