El symposium on consumer behavior se celebrará el lunes 2 de diciembre de 2019 en el campus Puerta de Toledo de la Universidad Carlos III de Madrid (PT-0.A.09). El evento está organizado por los profesores de área de marketing y está financiado por el INDEM .
El symposium consistirá en la presentación de varios documentos de trabajo de universidades procedentes del área mediterranea.
Aquellos que estén interesados, por favor enviar e-mail de confirmación a lduque@emp.uc3m.es antes del lunes 25 de noviembre de 2019
Program
9.45h Welcome and intro
10h – 11.20h Session 1
Presentation 1: Sumit Malik (IE, Madrid, Spain), Postdoc
Effect of observed hand-motor movements on consumer judgement and behavior
Presentation 2: Rahil Hosseini (UPF, Barcelona, Spain), PhD
The scale effect of product ratings on product evaluation
11.20h – 12h Cofee break
12h – 13.20h Session 2
Presentation 3: Manissa Gunadi (ESADE, Barcelona, Spain), Postdoc
The contingent impact of price changes and frequency on purchase deferral
Presentation 4: Sadaf Mokarram Dorri, (Bocconi, Milano, Italy), PhD
Effect of Evaluation mode on choice of healthy and unhealthy food
13.20h – 15h Lunch break
15h – 16.20h Session 3
Presentation 5: Anna Bernard (Catholic University of Portugal, Lisbon, Portugal), Faculty
Gauge Caviar: Egoistic bias is higher among liberals than conservatives in the Dictator Game
Presentation 6: Natalie Truong Faust (NOVA, Lisbon, Portugal), Faculty
(To be announced)
16.20h – 17.10h Coffee break
17.10h – 17.50h Session 4
Presentation 7: (UC3M, Madrid, Spain)
(To be announced)
18h Symposium reunion
