5th Mediterranean CB Symposium

5 th Mediterranean CB Symposium

The symposium on Consumer Behavior will be held on Monday, December 2nd at Universidad Carlos III de Madrid (room PT-0.A.09) at the Puerta de Toledo campus. The event is organized by marketing faculty at UC3M and financed by INDEM as well as the School of Social Sciences and Law.

The symposium will consist of several paper presentations from faculties around universities in the Mediterranean area.

For those interested, please confirm your attendance by sending an e-mail to lduque@emp.uc3m.es before Monday, November 25th.

Program

9.45h    Welcome and intro

10h – 11.20h    Session 1

Presentation 1: Sumit Malik (IE, Madrid, Spain), Postdoc

Effect of observed hand-motor movements on consumer judgement and behavior

Presentation 2: Rahil Hosseini (UPF, Barcelona, Spain), PhD

The scale effect of product ratings on product evaluation

11.20h – 12h    Cofee break

12h – 13.20h    Session 2

Presentation 3: Manissa Gunadi (ESADE, Barcelona, Spain), Postdoc

The contingent impact of price changes and frequency on purchase deferral 

Presentation 4: Sadaf Mokarram Dorri, (Bocconi, Milano, Italy), PhD

Effect of Evaluation mode on choice of healthy and unhealthy food

13.20h – 15h    Lunch break

15h – 16.20h    Session 3

Presentation 5: Anna Bernard (Catholic University of Portugal, Lisbon, Portugal), Faculty

Gauge Caviar: Egoistic bias is higher among liberals than conservatives in the Dictator Game

Presentation 6: Natalie Truong Faust (NOVA, Lisbon, Portugal), Faculty

(To be announced)

16.20h – 17.10h    Coffee break

17.10h – 17.50h    Session 4

Presentation 7: (UC3M, Madrid, Spain)

(To be announced)

18h    Symposium reunion

Others Workshops

III Madrid Marketing Analytics Workshop

III Madrid Marketing Analytics Workshop

El Instituto sobre Desarrollo Empresarial Carmen Vidal Ballester de la Universidad Carlos III de Madrid, le invita a conocer las investigaciónes más avanzada en el área de marketing. Ponentes de reconocido prestigio internacional se dan cita para exponer sus investigaciones: Profesor David Luna: Profesor de marketing de Baruch College Zicklin School of Business Ana Valenzuela:

Leer más »
Cómo crear una cultura de emprendimiento

How to create an entrepreneurial culture

The INDEM meetings are an initiative that aims to be a meeting point for a variety of audiences related to the academic and business sectors. The purpose is to address issues and current topics from different perspectives, enriching all attendees. The INDEM will be the link that connects these different points of view and heterogeneous

Leer más »
XII Ciclo de Conferencias Fundación Ramón Areces sobre "Regulación Contable Internacional y Gobierno Corporativo"

XII Lecture Series Fundación Ramón Areces on “International Accounting Regulation & Corporate Governance”

The Lecture series on International Accounting Regulation & Corporate Governance, organized jointly with the “UAM-Auditores Madrid” Chair in Corporate Financial Reporting, aims to bring together professionals, academics, students and general public interested in Financial Economics and Accounting, to debate about existing international accounting regulation and firm corporate governance issues. To that end, we invite expert

Leer más »