III Madrid Marketing Analytics Workshop

III Madrid Marketing Analytics Workshop

El Instituto sobre Desarrollo Empresarial Carmen Vidal
Ballester de la Universidad Carlos III de Madrid, le invita a conocer
las investigaciónes más avanzada en el área de marketing. Ponentes de
reconocido prestigio internacional se dan cita para exponer sus
investigaciones:

  • Profesor David Luna: Profesor de marketing de Baruch College Zicklin School of Business
  • Ana Valenzuela: Profesora de marketing de la Universitat Pompeu Fabra

Comité organizador: Nora Lado, Alicia Barroso.

La celebración del Workshop tendrá lugar el día 15 de enero de 2013 en el aula multimedia Buero Vallejo (14.0.11) del campus de Getafe a las 10.45h.

Programa III MMAW

Programa


Abstract

David Luna. “Driving Status Consumption Through Imagined Vertical Movements

Ana Valenzuela. Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentive

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