Marketing Dynamics and Communication

The INDEM meetings are an initiative that aims tobe a meeting point for a variety of audiences related to the academic andbusiness sectors. The purpose is to address issues of interest and currenttopics from different perspectives, enriching all attendees. TheINDEM will be the link that connects these different points of view andheterogeneous interests with the business world.

 From research institutes Carlos III University of Madrid: The Institute of Technological Development and Innovation Promotion “Pedro Juan de Lastanosa” and the Institute for Management Development (INDEM), we present our studies on monitoring and analysis of major car brands on social networks. These studies, results of joint research and development institutes both managers and their

The Madrid Work & Organizations Workshop is an annual event organized by Universidad Carlos III de Madrid, IE Business School and IESE to promote interaction among researchers affiliated with the three institutions, and open to other researchers from other schools who share similar interests. The workshop, which rotates through the three institutions, serves as a