Marketing Dynamics and Communication

Department of Business Administration of Carlos III
University of Madrid and Centre for Business Development (INDEM) will
held the workshop “Maketing Dynamics and Communication”. This workshop
is dedicated to discussing the newest trend in nowadays marketing
strategies, sales, advertisements and communication.

We are
pleased to welcome our honorable guests from Massey University in New
Zealand. Harald Van Heerde, a professor of marketing at Massey
University in New Zealand a world leading specialist in marketing
modelling, business cycles, product-harm crises, price wars. And
Valentyna Melnyk, world famous specialist in marketing communication and
loyalty programs.

Program

Place

Monday 27 June 2016, Getafe Campus, Aula 14.0.11

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