El workshop se celebró el 13 de mayo de 2011 en la Universidad Autónoma
de Madrid, Facultad de Ciencias Empresariales y Económicas, Campus de
Cantoblanco. El workshop tuvo por título «New Challenges in Marketing
Research»
We are pleased to announce the second Madrid Marketing Workshop entitled:
New Challenges in Marketing Research
The workshop will be held on May 13th, 2011
Place: Sala
de Conferencias de la Facultad de CC. Económicas. c/ Tomás y Valiente
s/n, Universidad Autónoma de Madrid, Cantoblanco.
The Madrid
Marketing Workshop is a joint initiative of Marketing departments of
three Madrid-based academic institutions: Universidad Autónoma de
Madrid, Universidad Carlos III de Madrid and Instituto de Empresa. This
one-morning research workshop on marketing issues is the second of a
series that is intended to be celebrated every year. In each workshop
prominent researchers are invited to present a paper.
The second MMW will hold as invited speakers:
- Rajesh Chandy (London Business School)
- Oscar González Benito (Universidad de Salamanca)
- Lisa Peñazola (EDHEC Business School)
To register for the workshop send an email to monica.gomez@uam.es. Please feel free to disseminate this information to anyone whom might be interested.
The organizing committee: Alicia Barroso, Mónica González, Nora Lado, Jaime Romero de la Fuente and María Jesús Yagüe.
Sponsored by
