UC3M Business Prof. Mercedes Esteban-Bravo and José M. Vidal-Sanz publish a new Marketing book

February 3, 2021
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UC3M Business Prof. Mercedes Esteban-Bravo and José M. Vidal-Sanz publish a new Marketing book

"A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods...a highly valuable resource" -Sunil Gupta, Hardvard Business School-

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RELATED PROFESSORS
JOSE M. VIDAL-SANZ

JOSE M. VIDAL-SANZ

Professor of Marketing

MERCEDES ESTEBAN-BRAVO

MERCEDES ESTEBAN-BRAVO

Professor of Marketing

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